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Link building is an essential cornerstone of any solid SEO strategy, and with Google’s continued trend toward machine learning in its algorithms and rewarding sites that show relevance, quality, and authority, building a healthy bonding is more difficult than ever.
In this post, we’ll look at 10 of the most powerful link building tactics you can use to build a quality link profile and start increasing your target SERPs.
Related: Why Is Link Building So Controversial?
Guest Blog
Guest blogging is the classic method for link building tactics for one simple reason: it works!
This tactic involves reaching out to blogs and online news sources in your niche and submitting content sketches to site owners. If they accept and like your content, you can link back to your target website as part of an author bio or within the body of the content.
There are a few better ways to make sure your backlink landing page has the kind of topical relevance that Google likes to see. It’s also a great way to demonstrate your expertise to your target audience in the process. Just make sure you cast a wide net with your blog outreach and don’t just limit yourself to sites that explicitly ask for submissions.
Leverage your existing network
Leveraging your existing network is one of the easiest link building tactics out there, but it’s unfortunately neglected by many SEOs.
If you’ve spent a lot of time in your industry, you’ve likely built up a rich network of former colleagues, partners, or other contacts. These people may be able to authorize dofollow organic backlinks to their site and will already be familiar with your level of expertise on a particular topic.
Ask around and see if your network can throw you some relevant links.
Sign up to business directories
Directories are a controversial topic in the modern SEO community. However, given how cheap and easy it is to acquire these types of links, there is very little downside to finding directories that have a clear relationship to your niche and get listed with a link to your site.
By choosing your referral domains wisely and looking for a high degree of relevance to both the directory site as a whole and the businesses listed there, you can build a large volume of valuable links in a very short space of time. of time
This can be an especially useful link building tactic for local brick and mortar businesses looking to optimize for localized keywords such as “florists in Honolulu.”
Related: 19 Safe Subject Line Formulas for Link Building Emails
Building broken links
Another great low-cost, low-effort link building tactic, broken link building is a great way to build links at scale for those embarking on a new SEO campaign.
This tactic involves finding broken links (pointing to a dead page) on websites that have a topical relationship to your business and contacting the webmasters, suggesting they change the link to point to one of your resources.
Referral webmasters can improve their user experience and you will get a powerful new link!
Unlinked mentions
Link building using unlinked mentions is one of the most attractive link building tactics because it doesn’t involve creating new external content to act as a referring page.
In this strategy, you only find mentions of your brand name on external sites, then contact webmasters and ask them to link the mention of your business. Since they already know you and are happy to mention you as an authority in your industry, you are likely to have a high success rate.
Competitive link building
Competitor link building involves analyzing the backlink profiles of your competitors to determine what type of content is most likely to get high quality links within your topic.
Using an inbound link analysis tool, you’ll be able to see if your competitors are getting the lion’s share of their links to infographics, definitive guides, tutorials, or other types of content, and also discover the real focus of the content.
You can use this research to inform your own content calendar and maximize your chances of attracting quality organic links from similar referring domains.
Related: 6 Elements Your Link Building Campaign Should Include
Reuse of content
Think of your site’s MVP: that piece of content that receives a large proportion of all traffic and shares and has continued to prove its value long after it was first published.
If it’s done well in its current format, it’s likely to be just as successful in other formats, such as a video or an infographic.
While it’s one of the more effortful link building tactics on this list, content repurposing can pay dividends by leveraging your perennial content stock and providing tons of long-term value.
Redirect links that point to inferior content
During your search for SEO units, you’ve probably come across competing content pieces that have tons of quality backlinks even though the content is pretty mediocre.
If you have a page on your site that you know blows a certain competitor out of the water, you may be able to acquire powerful new backlinks by contacting the authors of the referring domain and suggesting they link to your content.
Considered one of the “grey hat” link building tactics, redirecting competitors’ backlinks will not only help your visibility, but could also reduce your competition in the target SERPs.
Creating links to the forum
Forums and similar sites are often associated with low quality link building and spammy tactics. However, they can be great referral domains for links to content and resources that are relevant to the conversation and useful to site users participating in these communities.
One of the best link building tactics for sites with a rich library of authoritative content, this strategy involves finding discussions about your niche business on sites like Reddit or Quora, offering some helpful input, and linking to your content like to reference
Creating links on social networks
Social media can be a very effective tool in your link building arsenal, allowing you to become a more visible authority and develop a strong network of content creators who are likely to cite you as an authority.
Some of the most effective social media link building tactics include using popular hashtags when sharing content to get your online assets in front of journalists and bloggers, following journalists in your niche for opportunities to interviews and quotes and actively participate in industry discussions to put your brand in front of potential linkers.
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