At the end of the summer, we published a generative use of AI policy for our team and contributors to follow. Posting that we created a policy seemed unnecessary. There are enough humble braggarts online.
But since the policy’s inception, reputable publishers, including Gannett (here i here) i Sports Illustrated they were accused of using generative AI to create articles and publish them under false authorizations. Readers and professional journalists working in these organizations felt betrayed.
With that in mind, we decided it was time to let you know where we stand on the use of generative AI and what you should expect from Search Engine Land.
People are responsible
It was inevitable that our team and expert contributors would use generative AI to create their articles, images and other content. After all, what tool has been invented that hasn’t been used?
“People are responsible” is the defining principle of our generative use of AI policy. Complying with copyright laws, fact-checking, removing bias and, when feasible, crediting sources are just some of the responsibilities of our writers and contributors.
Research, brainstorming, and copy editing are acceptable use cases for generative AI.
Our team and contributors are responsible for the accuracy, fairness, originality and quality of articles, presentations and content.
They are also responsible for transparency. If AI creates it, our team and contributors are responsible for making sure you know about it.
Acceptable/unacceptable uses of AI
Here are just a few use cases for generative AI that are acceptable or unacceptable:
Do not use generative AI to write articles, computer code, or complete other tasks. Editorial and promotional copy, as well as our codebase, must be written by you, allowing assistance (ideas, optimization, grammar, snippets, etc.) from generative AI; When working with proprietary data or assets, always enable any privacy settings (eg ChatGPT). You are expressly prohibited to use any AI tool that does not provide privacy protection when using proprietary and/or customer data sets; When using image generation tools, do not use or post images with identifiable intellectual property or copyrighted material. Examples include using a celebrity’s likeness or other corporate assets. The use of logos as part of images is acceptable in certain circumstances (ie creating thumbnails or featured images for editorial purposes); and Keep in mind when using AI recruiting tools. You are responsible for monitoring your actions.
Generative AI is sure to continue to evolve. We will update our policy to keep pace with the technology’s capabilities and introduce any changes to the way our team and collaborators apply generative AI in their work. In the meantime, you can read the policy here.
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