What is SEO? | The definitive guide to search engine optimization
SEO has been a buzzword among digital marketers for years. It’s something everyone is talking about and looking for in the digital marketing community. meIn fact, the term “SEO” receives between 10,000 and 100,000 searches each month on Google. This clearly indicates the level of interest people have. However, if you’re someone who hasn’t yet joined the SEO bandwagon and want to know what all the buzz is about, you’ve come to the right place….
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Turn data into meaningful customer moments by Edna Chavira
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining this level of personalization at scale is even more difficult with the demise of third-party cookies. Join our panel of experts to learn how Salesforce enables marketers to unify customer data into a single view, helping you drive true omnichannel personalization without relying on third-party tracking. You’ll see how AI and real-time data activation can help you: Establish a complete…
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Navigating the Maze: 8 Must-Have SEO Strategies for Small Business Success in 2024
If you have an impact charity or a small impact solar business, you need to know the ins and outs of search engine optimization to get people to find you on the internet. In the fast-paced world of digital marketing, understanding SEO is like finding the map that leads your small business through the huge and sometimes confusing maze of web visibility. The details of SEO management best practices change as we approach 2024. This…
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YouTube warns creators not to delete videos
YouTube advised creators and sellers not to remove videos from the platform. Also, the app strongly suggested that you avoid making private videos. The Google-owned site explained that removing content from the app or restricting access could break your channel’s connection to people who have viewed that video and negatively impact rankings. What YouTube says. Todd Beaupre, head of product at YouTube, said X: “YouTubers: Don’t delete videos unless you have a very, very good…
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Google expands Product Studio to Australia and Canada
Google Product Studio is now available to merchants based in Australia and Canada. Previously, the set of free AI-based tools was only accessible in the US, but Google has confirmed that it plans to roll out the feature to more markets later this year. What is Product Studio? Product Studio is a tool that you can use to create unique and high-quality product images in your marketing channels. Its tools can be used to generate…
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What does “Do what’s best for users” even mean?
I no longer see ranking factors. All I see is user satisfaction. A series of tweets by Google Search Link Danny Sullivan about doing things for Google and users set the SEO scene on fire. The main point: focus on users, not Google. Screenshot from X (Twitter), March 2024 (Image credit: Kevin Indig) Each polarization point has two opposing fields. SEO is no exception. Camp One believes that Google can measure, understand and reward user…
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Google adds 3D model markup for structured product data
Google has added new details on how to reference or link a specific 3D model to a specific product using structured product data. New code samples are on Google structured product data documentation. The 3D model. Here is a screenshot of the code sample from the structured data documentation: Multiple images. The reason Google added this is because sometimes Google couldn’t tell which image the 3D model is referring to, especially when you have multiple…
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5 reasons why rankings lie and how to fix them
Your “fairly good” rating seems very good. Except they aren’t. At least, not when you dig a little below the surface. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’re unlikely, if ever, to drink from the hose of traffic you so desperately seek. Here’s how to figure out if your “good enough” ranking is likely to generate revenue…
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About us and contact pages are not important?
Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or “about page” was a good idea because it’s important to Google. Mueller looked and said why the contact and about us pages were useful. You need to convince the company to add contact and about us pages @jaclynbrandt tweeted a question to John Mueller, explaining that they were trying to convince the company he worked for to add contacts…
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Google updates the product’s structured data with the 3D model type
Google has updated its documentation to add a new 3DModel markup type to the Product structured data type, connecting the two using the subjectOf property. Understanding the new structured data property A structured data type is an entity or a concept (such as EatAction or DrugCost). Some common structured data types that most people are familiar with are CreativeWork, Product, Event, and Organization. A property is simply an attribute of the structured data type. The…
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