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Zoom in / A person of many parts, similar to the attorney who handles both severe criminal law and copyright takedowns for an Arizona law firm. Getty Images If you have a personal or hobby website, getting a copyright notice from a law firm about an image on your site can quickly cause panic. As someone who has paid to resolve a news service licensing issue before, I can empathize with anyone who wants to…

LinkedIn today introduced CTV Ads, which allow marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a partner network that includes Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service campaign manager, the company also has a managed offering, LinkedIn Premiere through its partnership with NBCUniversal. Why we care CTV is a growing channel for many marketers, including B2B companies. As part of…

In a recent video, Google’s Gary Illyes, an engineer on the search team, shared details about how the search engine evaluates web page quality during indexing. This information is timely, as Google has consistently raised the bar for “quality” content. Quality: A key factor in indexing and crawling frequency Illyes described the indexing stage, which involves analyzing a page’s textual content, tags, attributes, images, and videos. During this stage, Google also calculates various signals that…

Google is reportedly in talks to make a bid to acquire Hubspot. The search giant has reportedly been in talks with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has been made yet. Why we care Buying HubSpot would help Google expand its services in the growing CRM software market, allowing it to reach more business…

Learn how to master the impact of the Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial to improving your online visibility. In its quest to deliver an improved and more personalized search experience, Google’s latest update, Google Search Generative Experience, introduces a game-changing approach to SEO. This exciting development paves the way for new SEO strategies, offering a new landscape for businesses willing to seize the opportunity and…

Google AI overviews are starting to appear in search queries for a “small portion” of users logged in in the UK. Google’s generative search experience is being tested as a Labs experiment in the US from May 2023. SGE has never been available in the UK. Why we care SGE overviews, AI, whatever you call it, could change the way people search and the amount of organic traffic your site receives from Google. It’s still…

Soon, Google will recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification shown in the image below: Because? DV360 advertiser linking allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing your campaign measurement capabilities. Why we care Accurately tracking campaign performance…

PPCsurvey.com has just released a new global report on the state of PPC for 2024. It includes input from over 1,100 people. PPC specialists from around the world. The findings cover search marketers’ top concerns, top priorities, spend data, insights on automation, and a wealth of insight into the most pressing trends in paid search. Here’s a breakdown of some of the biggest findings. The highest priorities. Artificial intelligence and automation were top priorities for…

Crafting an SEO strategy requires more than just focusing on the present. To be successful, we must anticipate future changes and adapt accordingly. In this article we will talk about: Developmental changes in the SEO industry. What these changes mean for our SEO strategies. How can we address and grow with these changes. Note: When preparing an SEO strategy, keep in mind that most businesses plan on 5-7 year horizons, not 20-30 years. While long-term…

Delivering personalized content experiences is crucial to engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your content management system (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our panel of experts will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact. Register now and attend this webinar on April…