Google is reportedly in talks to make a bid to acquire Hubspot.
The search giant has reportedly been in talks with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has been made yet.
Why we care Buying HubSpot would help Google expand its services in the growing CRM software market, allowing it to reach more business customers with budget to spend on marketing and advertising.
why now Alphabet CEO Sundar Pichai has been exploring new ways to accelerate growth after the tech giant reported lower-than-expected advertising revenue in the fourth quarter of last year. Google Search and YouTube also face increasing competition for advertising budgets from platforms such as Facebook, Instagram, TikTok and Amazon.com.
Antitrust concerns. Google is reportedly worried that antitrust regulators won’t approve the acquisition. If the acquisition is successful, it would be a major deal amid growing privacy regulations under US President Joe Biden’s administration.
Get the daily search newsletter marketers trust.
Business email address Subscribe
Processing…
Check the terms.
What Hubspot says. A Hubspot spokesperson said Reuters:
“As a standard practice, HubSpot does not comment on rumors or speculation. We remain focused on building a great business and serving our customers.”
[ad_2]
Source link
