Soon, Google will recommend linking your Display & Video 360 advertisers to Google Analytics.
Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification shown in the image below:
Because? DV360 advertiser linking allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing your campaign measurement capabilities.
Why we care Accurately tracking campaign performance is crucial for effective optimization and progress reporting.
How recommendations work. Google says it offers personalized recommendations “to help you get the most useful and accurate data and take advantage of new and relevant features as they become available.” Recommendations are based on your property’s history, settings, and trends observed in Google Analytics.
If your property has recently gone live, you may not initially see any recommendations. However, be sure to check back soon, as Google Analytics identifies and introduces new tailored recommendations periodically.
accessibility Recommendations are displayed in the Recommendations section of the home page and appear contextually in Google Analytics at the top or right of relevant pages.
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deep dive Read Google’s announcement in full for more information.
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