Latest Posts (36/573)

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences and increase engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate new ideas. Tailoring copy: Tailor your content to different target audiences. Image Generation: Produce unique visuals that complement your brand. Text Summary: Condense large volumes of text into concise summaries. Crafting effective cues is key to ensuring your AI-generated…

After a few days of calm Google weather, we are now seeing increased volatility, fluctuations and SEO chatter around Google’s search ranking movement. It’s a little early, but I’m seeing an increase in SEOs noticing the ranking movement and many of the tools are showing an increase in volatility. Therefore, there may be an update in the Google search ranking. The last Google update we covered was an unconfirmed Google update on May 16, but…

Speakers at Google’s live marketing event demonstrated how they will use user search queries and content from IA Overviews to display interactive shopping ads that will drive organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.” Google: We’re not building a better search engine The first speaker, Philipp Schindler, Google’s vice president and chief business officer, said out loud what Googlers usually don’t when he said…

Developing a successful SEO strategy requires a methodical approach similar to other marketing tactics. Start by creating and implementing a comprehensive plan incorporating the following SEO tactics. Test each SEO practice regularly and adjust your strategy as needed to get the best results. Set SEO goals Before you can create an SEO plan, it’s important to know what you want the plan to achieve. Therefore, your first step should be to prioritize your business goals…

Google introduced new AI-powered tools to help advertisers quickly produce high-quality, top-performing creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Updates to the Performance Max platform include: Generative AI capabilities to accelerate creative production speed by up to 5x. Options for advertisers to embed branded fonts, colors and images as banners. Image editing features to add objects, expand backgrounds and…

For decades, search engine marketing was considered “boring” or “already figured out.” But no more. With the rise of generative AI software and major changes to search platforms in the last year or two, SEO and SEM tactics have made a comeback. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins. He is the brand evangelist…

Today at Google Marketing Live 2024, a new AI-powered ad experience aimed at increasing consumer confidence in online shopping and helping with complex purchasing decisions was unveiled. What’s new. AI-powered ad types for an immersive experience: ​Video-based search ads: Retailers can now integrate short product videos into their ads. These can be created by the brand or sourced from influencers. Search shoppers will be able to interact with these videos, see style suggestions and explore…

Job openings for SEO roles were down 37% in the first quarter of 2024 compared to last year. The analysis of the specialized job board SEOJobs.com collected data from more than 80,000 job listings published by 4,700 employers in 2023 and early 2024. The report cites the growing use of AI in search as a critical factor affecting SEO hiring. Mid-level roles most affected While senior SEO positions saw a 3% year-over-year increase in Q1…

WordPress has released an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawling efficiency, potentially improving website visibility. The announcement comes from Gary Illyes, a member of Google’s Search Relations team, who took to LinkedIn to commend the WordPress developer community for their efforts. The Lastmod element: a key signal for trackers The lastmod metadata tag indicates the last significant modification date of a web…

More options are available for visually immersive ad formats to drive consumer demand and conversions on your YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. Key updates include: Expanding Demand Gen video ad campaigns to reach up to 3 billion monthly users in YouTube, Discover and Gmail inboxes. Launch of new YouTube Shorts ad formats, including vertical videos, stickers, and auto-generated animated image ads. The general picture….