For decades, search engine marketing was considered “boring” or “already figured out.”
But no more.
With the rise of generative AI software and major changes to search platforms in the last year or two, SEO and SEM tactics have made a comeback. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like.
Enter Navah Hopkins.
He is the brand evangelist for Optmyzr, a subscription software service focused on pay-per-click ad optimization. Which is a fancy way of saying “search”.
Hopkins is also one of the best and most prolific journalists in the search industry. When Google makes a big change to search, it’s up to people like her to figure out what’s changed, reverse-engineer how Google’s stuff is affecting advertisers, and relay that information to marketers who aren’t usually as well-informed about the messy intricacies of SEM.
Also this episode: Why Hopkins will only work on SaaS companies going forward, and don’t sleep on Amazon as it pushes more platform advertisers to Sizmek’s old DSP and the open web.
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