Latest Posts (29/573)

Garry Grant, CEO of SEO Incorporated, recently joined the Future of Work podcast to discuss the critical nature of ranking high on Google for generating business revenue. This evolution of Google’s AI and algorithms underscores the vital and changing landscape of SEO, where adaptability and knowledge of current best practices are essential to maintaining relevant and high search rankings. Quality, relevance and visibility form a triangular foundation for successful SEO. Getting your website visible on…

As mentioned above, most sites try to optimize for Google performance. Google itself has free tools to help you with this. Most companies use these tools in conjunction with paid SEO software because their capabilities are limited. However, if you are on a tight budget, you can start with them to get your website up and running. Here’s an overview of Google’s free SEO tools. Google analytics Google Analytics gives you access to your website…

29 May 2024 13:18:00 A total of more than 2,500 pages of internal documents, the “Google API Content Warehouse”, used to familiarize Google employees with data, APIs and modules have been leaked. This has revealed the real situation of how Google was using search user information and Chrome data. SEO (Search Engine Optimization) industry experts who have reviewed the contents have stated that most of the information contained is fairly new as of March 2024….

If your business is entering the competitive realm of B2B digital marketing, mastering a comprehensive SEO strategy is essential. But it’s not just about understanding the basics of technical, on-page, off-page, and content SEO, it’s also about how you, as a marketer, weave these elements into a cohesive plan. Here are some key strategies you can use to effectively combine these elements to create a strong foundation for your B2B SEO efforts. 1. Develop a…

Only Google knows what factors it considers when considering the Search ranking system. Well, now we might have the answer to that, sort of, as the company’s internal document has been leaked online. Aside from sharing confusing guidelines and details, Google doesn’t let users know exactly what it takes for their pages to rank, and that might be for the best, since anyone running in the same direction could also catch the system. It seems…

Google’s search algorithm is perhaps the most consequential system on the Internet, dictating which sites live and die and what web content looks like. But how exactly Google ranks websites has long been a mystery, held together by journalists, researchers and people working in search engine optimization. Now, an explosive leak that’s meant to show off thousands of pages of internal documents appears to offer an unprecedented look under the hood of how search works,…

The reign of backlinks in determining page rank is a hot topic in the SEO 2024 landscape. Despite doubts about their power today, digital marketing experts maintain the importance of high-quality backlinks in the Google algorithm. However, the relentless debate pits the importance of backlinks against emerging ranking factors such as user experience, page speed, and mobile optimization. Contrary to popular belief, the power of backlinks extends beyond basic amounts. The weight of backlinks in…

On Monday, internal documents were leaked that describe what factors Google Search takes into account when ranking and displaying web results. The documents were handed over to subsequently advertised by Rand Fishkin of SparkToro, a software company. Fiskin previously worked in the search engine optimization (SEO) industry. This “Google API Content Warehouse” contains internal API documentation that explains to employees how the various components that generate search results work. There are over 2,500 pages in…

During the US holiday, some posts were shared about an alleged data leak related to Google rankings. Early posts about the leaks focused on “confirming” long-held beliefs by Rand Fishkin, but not much attention was paid to the context of the information and what it actually means. Context Matters: Document AI Warehouse The leaked document shares a relationship with a public Google Cloud platform called the Document AI Warehouse that is used to analyze, organize,…

Page 2 – Is this where you find your website ranking? Well, ranking in a search engine is a huge task, and your agency isn’t the only one looking for the first page. In fact, in recent years, the number of SEO agencies in the US has increased rapidly. The industry is expected to grow approx 18.3% of CAGR this year, and with this level of competition, you have to find the right one. A…