Only Google knows what factors it considers when considering the Search ranking system. Well, now we might have the answer to that, sort of, as the company’s internal document has been leaked online. Aside from sharing confusing guidelines and details, Google doesn’t let users know exactly what it takes for their pages to rank, and that might be for the best, since anyone running in the same direction could also catch the system. It seems that an important document has been leaked and Google has yet to comment on the situation.
Google did not comment on any of the leaked documents detailing how its search rankings work
Google accidentally published the document online, which was shared by Rand Fishkin from a software company called SparkToro. With experience in search engine optimization, Fishkin says everyone in the field should check it out. Although the document was published by Google itself, it appears to be an accident rather than a deliberate action for a better understanding of the search algorithm.
The document entitled “Google API Content Warehouse” contains information related to internal APIs and explains what factors and components affect search results. This clearly means that the document is basically a cheat code to rank in Google, but it is not as simple as it seems. The whole document has 2,500 pages in total, and while some components are older, others could be classified as more recent.Users can also get a rough idea of what’s working and what’s not working factors are crucial to ranking in search.
On March 27, Google mistakenly made the document available on GitHub, and after it gained enough traction, it was pulled or deleted on May 7. However, since the indexing was done by a third-party service, a copy of the Google document was leaked. is still available. Note that the information in the document could be valuable to those operating in the SEO or Digital Marketing fields, but it does not share which factors are more important over others. For those working on it, all aspects may or may not be important, as there is no information available about the most important elements to drive the search.
Those operating in the SEO industry also claim that some of Google’s statements contradict with what is stated in the document, domain authority, for example, and how it may impact search results. As mentioned, the company has not issued any statement in response to the leaked documents. Google released its big Search update in March, which puts “useful” content above the standard. Algorithms basically work in a way that judges and determines whether a specific page on a website was created to serve the search engine or people.
Fishkin’s discovery shares detailed information about the paper and the main findings, so be sure to check that out as well. We’ll let you know as soon as Google issues a statement in response to the leak.
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