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Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disturbing” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech company Nexxen, called It’s All in the Delivery : How Repeating Ads Affect CTV Viewers, Brands and Platforms. In particular, the researchers identified a 16% drop in purchase intent among those who had…

aha! logo OSF HealthCare and Abundant Health Acquisition (aha!) have announced a pilot partnership to launch two new aha! software plugins designed to easily deliver retail-like online experiences that help patients find the care they need quickly. The aha! The Provider Data Connector (PDC) and Patient Education Connector (PEC) will enable OSF’s digital marketing and digital innovation development teams to quickly create and optimize an e-commerce-like shopping experience that translates in better search engine optimization,…

In today’s digital age, the e-commerce industry is booming and online sales have become a crucial aspect of the success of businesses, including furniture e-commerce stores. However, with the increasing competition in the market, it is essential to stay ahead of the game and continuously optimize your online sales strategies. In this article, we’ll explore expert tips and unique insights to help you master e-commerce and increase your online furniture sales. 1. Optimize your website…

PRESS RELEASE Posted on July 13, 2023 And Marketing Tech, a leading digital marketing agency, continues to set the bar high for the industry, offering unmatched expertise in web design and search engine optimization, especially in the Charlotte and Tampa markets. With a dynamic and innovative approach to digital marketing, I Marketing Tech has distinguished itself as the ideal solution for businesses striving to excel in the digital space. His proven track record demonstrates his…

Freelancing has gained significant popularity in recent years, offering people the flexibility to work on their own terms and pursue a wide range of career opportunities. As we approach 2023, certain freelance professions are in high demand. It gives you the freedom to work for whom you want and when you want. According to a survey conducted, the freelance industry is experiencing rapid growth and is expected to reach a staggering $455.2 billion by the…

Church attendance has been trending downward, leading to greater isolation among people, even as doors remain open in the post-pandemic era. Recognizing the need to reach those seeking faith and community, one organization is leveraging today’s marketing techniques to revolutionize church outreach and spread the love of Jesus in the digital age. Gallup data reveals that even before the COVID pandemic, membership in American houses of worship was below 50% for the first time in…

Illustration: MJ Graphics / Shutterstock Every category of brand marketing has its challenges, but cannabis brands may have the toughest road to success. Pharmaceutical ads in national print and broadcast media include a litany of disclaimers and fine print about its harmful, even potentially deadly, side effects, but the marketing of cannabis is detailed because of federal prohibition. According to the federal drug schedule dating back to 1970, cannabis has a “high potential for abuse…

Concert ticket resellers like StubHub, Vivid and SeatGeek make tens of millions of dollars each year at the expense of fans, artists and venues, according to a new study by the National Independent Talent Organization (NITO). NITO and the organizations it joined to form the FixTheTix coalition are concerned that most consumers can only spend so much on concert tickets each year. So when tickets are bought and sold at a higher price by predatory…

Business SEO has different rules. Strategies that may work for small or niche websites don’t always work at scale. So what exactly can happen when business SEO is done too big? In this article, I will share three real-life examples. Then you’ll learn a potential antidote to more efficient SEO management at scale. Facing the indexing dilemma Small sites tend to grow one page at a time, using keywords as building blocks of an SEO…