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PEORIA, Ill. , July 13, 2023 /PRNewswire/ — OSF HealthCare and Abundant Health Acquisition (aha!) have announced a pilot partnership to launch two new aha! software plugins designed to easily deliver retail-like online experiences that help patients find the care they need quickly. The aha! The Provider Data Connector (PDC) and Patient Education Connector (PEC) will enable OSF’s digital marketing and digital innovation development teams to quickly create and optimize an e-commerce-like shopping experience that…

Introduction In today’s digital world, establishing a strong online presence is essential for businesses of all sizes. While small businesses often rely on traditional marketing approaches, not having a website can severely limit their growth potential. Let’s explore the top reasons why small businesses should prioritize web presence as it serves as a powerful tool to improve visibility, attract customers and drive success in the digital age that has made the world fast and may…

Every week someone tells me that SEO is dead. This week, I was given an online conference by a young man with a start-up company. First came the humble brag about how his business grossed over $20 million in one year with PPC ads. And this combination ended with a brutal statement about how AI will kill SEO. In today’s article I will tell you why he is right. But what’s coming is much bigger….

Bluehost announced the release of a set of six capabilities that create a workflow to quickly and easily launch a website or store with WordPress. The new product, called WonderSuite, offers publishers AI-based guidance every step of the way, acting in the role of co-pilot. The suite of products brings the simplicity of closed-source click-and-build web development and applies it to the open-source WordPress ecosystem. According to Ed Jay, president of Newfold Digital, Bluehost’s parent…

Posting about your brand on social media has become an essential part of any business marketing plan. But if you’ve dropped your blog because longer-form content seems like too much of a commitment, you’re missing out on an important opportunity to connect with your audience and convert them into customers. At the Content marketing agency I co-founded, I’ve seen how incredibly powerful (and successful) blogging has been for customers like OXO and Nutanix who incorporate…

Google has announced a significant expansion of Bard, its conversational AI system. Bard is now available in more countries and supports additional languages. The update also introduces new features to encourage creativity, imagination and productivity. According to Google, Bard was designed to answer questions and help people develop ideas constructively. The goal is to foster curiosity and turn concepts into reality. With this latest release, Bard’s capabilities and reach have grown substantially. This expansion signifies…

While the phrase “wedding boom” may sound like a bit of a play, there’s no better way to describe the post-pandemic surge of celebrations that filled the industry in 2021 and 2022. Postponed weddings pile into weddings recently booked, pushing event professionals. working overtime to keep up with market demands. So, as we reach the middle of 2023, is the wedding industry still in a “boom”? Or is it safe to say we’ve made it…

Digital Marketing Market Digital Marketing Market Industry Overview Digital marketing is the promotion of products or services through online channels and social networks. It uses various techniques such as pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, content marketing, influencer marketing and social media marketing to improve brand awareness. and generate leads. Digital marketing offers several advantages over traditional marketing methods. It allows businesses to target precise audiences based on interests, demographics, and behaviors,…

We’ve spent many columns discussing how small businesses can market and brand themselves more effectively. Let’s look at ways that entire communities can market and brand themselves effectively, too. Marketing plays a crucial role in promoting communities and attracting visitors, even in small local communities. However, due to limited resources and unique challenges, a small community marketing initiative requires a customized approach. Small communities thrive on strong community relationships and a sense of belonging. By…

Mobile devices have become an integral part of our lives in today’s digital age. With the rapid advancement of technology, smartphones and tablets have become the main means of accessing the Internet for many people. As a result, companies recognize the importance of mobile-friendly e-commerce platforms to serve the growing mobile user base. Here are ten benefits of mobile-friendly ecommerce platforms. Improved user experience Mobile-friendly e-commerce platforms offer users of mobile devices a seamless and…