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Google will release new features and integrations for Google Analytics 4 (GA4) for proprietary data, improved conversions and long-term ad performance metrics. Starting in the first quarter of 2024, Chrome will phase out third-party cookies for a percentage of users, allowing for testing and transitions. Third-party cookies, which have been central to cross-site tracking, are being restricted or phased out by major browsers, including Chrome, as part of their Sandbox privacy project. The following features…

SEO best practices SEAL BEACH, CA, UNITED STATES, December 11, 2023 /EINPresswire.com/ — In the digital age, having a strong online presence is crucial for any small business that wants to thrive. However, with over 1.8 billion websites competing for attention, having a website is not enough. Companies must implement effectively Search Engine Optimization (SEO) strategies. to ensure your business stands out and attracts potential customers. For small business owners often strapped for time and…

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’ll get the best performance? Something that isn’t often addressed is Google Ads’ dual goal of generating revenue for advertisers and for itself, and not necessarily in that order. I always remind customers of Google’s only stated source of revenue, which is “sell ads, nothing else.” This article addresses some less obvious…

Google Analytics 4 is improving its privacy features in preparation for disabling third-party cookies next year. The platform told Search Engine Land that it is accelerating the rollout of the Protected Audiences API and is also integrating improved conversions. Why we care These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations and maintaining a competitive edge in the marketplace. Improved conversion integration. GA4 is integrating improved conversions, eliminating the need for…

LinkedIn made several notable improvements to the platform in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s top 2023 releases and their importance, and makes suggestions for improvements that could make B2B marketers even more fans. B2B advertising in 2023: Google vs. LinkedIn Google hasn’t had a great year from a B2B perspective. Between the revelations of antitrust lawsuits about auction games, YouTube headlines about fraudulent/spam placements, and a general lack of…

On Friday, Google search chief Danny Sullivan said the search company has taken steps to address the problem of parasitic SEO. He also added that the specific change with the next useful content update is not yet available, but Google took other steps to address the issue. Sullivan wrote X, “we’ve taken steps to better deal with third-party content of this nature, and we absolutely will continue to do more.” “We have a variety of…

Brainstorm Force’s Astra Starter Templates, with over a million active installations, announced the integration of the ZipWP AI website builder that allows users to build entire websites, including content and images. With over 280 customizable website templates that help users quickly create professional-looking websites, it’s one of the most popular templates in the world with over a million active installations. Building websites with templates and page builders like Elementor and Beaver Builder still required a…

Measuring content performance in the ever-evolving world of digital marketing is critical to success. Beyond the familiar metrics that have defined content performance for a long time, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equals ineffective content, the problem may lie in ranking or conversion, not necessarily the quality of the content itself. On his informative SMX Next session, Wayne Cichanski,…

In the ever-evolving digital age, establishing and maintaining a strong online presence is not just a luxury, but a necessity for businesses across various industries. Law firms, with their unique set of services, are no exception. In fact, as potential clients increasingly turn to the Internet for legal advice, the importance of optimizing your law firm’s website for search engines cannot be overstated. Enter the world of search engine optimization (SEO), a powerful tool that…

Someone on X (formerly Twitter) asked if domain age affected search rankings. Google’s John Mueller sets the record straight. The person asking the question he tweeted: “Does the age of a domain name affect Google search rankings?” SEOs have long noticed that older domain names correlate with higher rankings. But correlations are generally a poor basis for understanding the world. For examplethe number of computer science PhDs awarded in the United States correlates exactly with…