On Friday, Google search chief Danny Sullivan said the search company has taken steps to address the problem of parasitic SEO. He also added that the specific change with the next useful content update is not yet available, but Google took other steps to address the issue.
Sullivan wrote X, “we’ve taken steps to better deal with third-party content of this nature, and we absolutely will continue to do more.” “We have a variety of systems in place to deal with things like this, and yes, we have taken action,” he said. added.
About a month ago, Google told us to expect changes to third-party hosted content in the future, but the latest useful content update didn’t specifically address that, there was only a documentation change, not an algorithmic change with this still
On Friday, Danny Sullivan added: “I think you’re talking about the broader idea of how this might apply to the particular useful content system. That particular step isn’t in place yet.”
He said that “the advice we’ve given in relation to content and third-party content is generally still good advice to stick with for those who want to create (or be seen to create) useful and focused content in people.” “We will most likely migrate or add this advice to our page about it,” he added, so the question is when?
This specific conversation was around this content hosted on Harvard’s website:
Parasite sites and rental subdomains are a big problem. so unfair They can post duplicate content from the same data providers and then kw stuff the supplemental content and just get away with it because of their trust signals and DA from the main site 🙁
— Steve Barnes (@StevePBarnes) December 7, 2023
This particular situation unfortunately seems more likely to be a case of the site not knowing that content has been placed there rather than an intentional attempt to host it. Hopefully, they’ll stick to it. That said, we’ve taken steps to better deal with third-party…
— Google SearchLiaison (@searchliaison) December 8, 2023
We have a variety of systems in place to deal with things like this, and yes, we have taken action. I think you’re talking about the broader idea of how this might apply to the particular useful content system. This particular step is not live yet. But the advice we gave to…
— Google SearchLiaison (@searchliaison) December 8, 2023
In fairness to Google, Glenn Gabe shared some examples of Google addressing some of these issues (which we covered earlier):
Yes, some of these systems have dealt with things over the past few months. I documented this in several tweets. Looking forward to seeing the HCU piece live, but again, some have already gone down a lot. https://t.co/J0R1DHcfJd
— Glenn Gabe (@glenngabe) December 8, 2023
And more: https://t.co/vSTrp4jNBO
— Glenn Gabe (@glenngabe) December 8, 2023
More to come, buckle up…
Discussion in the forum a X.
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