Latest Posts (19/573)

New research from BrightEdge provides a snapshot of the types of queries that tend to show Google AI overviews (AIOs) and provides insight into the types of queries and verticals where AIOs are most prevalent. The findings show dramatic differences in the amount of general AI views displayed across verticals in ways that reflect common query types. This effect also works in reverse, where some verticals experience fewer AIO search functions. Is this a paradigm…

Microsoft is expanding its AI-powered advertising tools, now offering generative AI capabilities to create display ad banners through its Copilot feature. Why we care This expansion makes the Microsoft Advertising AI Assistant even more versatile, automating asset creation in nearly all ad types and saving marketers a lot of time. What’s new: Generative AI now creates banner elements for display ads The feature launched this week, joining other AI-assisted ad types. Video ad support coming…

With Google’s regular updates and introduction of AI additions to the SERPs, creating meaningful, actionable and valid data insights remains a formidable challenge. The massive Google leak that occurred shortly after our interview could make it even more complex. Semrush is one of the most popular SEO tools on the market and has been busy creating more features that expand its reach beyond search engine optimization. We spoke with Marcus Tober, SVP Enterprise Solutions, at…

Google has fixed issues with the link report in Google Search Console. Last week, we reported an error with this link report that Google was investigating. Early this morning, the mistake appeared to have been made resolvedand the link counts in this tool seem to be back to where they were. What happened. Last week, many SEOs noticed that the link report was showing a fraction of their links reported in this tool. Some even…

While auditing PPC accounts for agencies, freelancers, and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons, and share some insider tips on how we manage our accounts. This will help you make the most of your top performance auction opportunities. 1. Best performing/high margin targeting By far the most common structure that our audits uncover is a…

Search engines continue to evolve, but SEO strategies have not been able to keep up. For years, we’ve relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong targets. Done well, keyword research helps you craft a balanced keyword strategy for your target market and people. Prioritize keywords that attract traffic that converts to customers. Done poorly, keyword research focuses on high-volume, low-intent searches instead of purchase-intent searches…

Digital advertising lift tests measure the actual impact of advertising campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions, or whether those conversions would have happened anyway. From analytics firms to previously undervalued prospecting campaigns, incrementality testing benefits a range of people, campaign types and ad formats (we’ll call them winners) and uncovers bad actors and overvalued…

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition that will occur in the coming months. Why we care This mandatory change marks Microsoft’s push into its more advanced, AI-based ad format, which may affect many e-commerce advertisers. What’s new: All Smart Shopping campaigns that have been moved to peak performance transition emails have been sent to all affected advertisers. Optional early upgrade feature available….

Affordable SEO Services May 30, 2024 – USA – Digital Guider, the top SEO company known for providing comprehensive and affordable SEO solutions to US businesses, has just released an exclusive report on a recent Google search algorithm leak on March 13 on Github by Yoshi-code -bot ( ). This report sheds light on the intricate workings of Google’s search algorithm, providing valuable insight for businesses looking to improve their online presence. Restructure SEO strategies…

Search Engine Optimization (SEO) has a significant impact on your website’s ranking in search engines. An effective SEO strategy can lead to steady increases in search engine rankings and organic web traffic. As search engine algorithms continue to evolve, it can be difficult to properly implement SEO techniques. In the worst case scenario, these efforts can cause search engines like Google to penalize your website. For best results, a well-designed SEO strategy will increase your…