Microsoft is expanding its AI-powered advertising tools, now offering generative AI capabilities to create display ad banners through its Copilot feature.
Why we care This expansion makes the Microsoft Advertising AI Assistant even more versatile, automating asset creation in nearly all ad types and saving marketers a lot of time.
What’s new:
Generative AI now creates banner elements for display ads The feature launched this week, joining other AI-assisted ad types. Video ad support coming soon
How it works. Copilot uses the landing page URL to automatically generate the recommended image and copy resources.
The general picture. From peak performance to native ads, Microsoft is making Copilot a complete AI companion for digital advertising.
Zoom in. It already supports peak performance, responsive search, and native ads.
between the lines By automating creative tasks, Microsoft aims to enable advertisers to focus more on strategy and less on producing assets.
Add Search Engine Land to your Google News feed. 
New in Search Engine Land
About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
[ad_2]
Source link
