Have you ever needed a tow truck? Chances are, if it was, you’d Google it to find it. In a world where 25% of mobile search clicks go to paid results, online crane company advertising is an essential part of a successful towing business.
Online advertising of crane company on Google
With thousands and thousands of towing companies on the web, it’s essential to stand out and get eyes on your business. Pay-per-click services achieve this, placing your business at the top of Google search results. For people in stressful situations like a breakdown, comfort is often vital and the best search result often comes first.
Pay per click advertising: Sites like Google offer quick entry to the market. PPC is an advertising model where users pay when someone clicks on one of their online ads. Ads are targeted to your region based on search results for the keywords you’re bidding on and get you to the top of Google.
Get your website noticed immediately with Google PPC Ads.
PPC differs from search engine optimization in that you will see results immediately as it places your site at the top of Google search results. Ranking at the top of Google through SEO efforts can take several months. Meanwhile, your ads will be immediately seen with PPC and placed above the organic search results.
The beauty behind PPC advertising lies in its flexibility. With geo-targeted ads based on well-researched keywords and the ability to control your bid, your business can get a significant return on advertising investment with minimal effort and a budget that fits your needs company
How your ads will appear in Google call campaigns
Photo credit: Google
Get more phone calls: We recommend focusing on call campaigns for crane company advertising. It’s the perfect campaign for businesses on the move or providing emergency services. Call campaigns allow you to get more calls directly from your ads. Displayed only on mobile devices capable of making calls. We set them up with a call tracking number. This tracking number allows us to assign a unique phone number to your business to route calls to you. With this number, we can track exactly how many conversions your ad is getting, which is key to seeing how your ad is performing.
A visual representation of how call tracking numbers actually work!
Photo credit: Callrail
Create a landing page: Landing pages are uniquely focused web pages designed to get users to take action, such as filling out a form or making a phone call. Landing pages are an essential step as you put the call to action right in front of the goal to generate a lead. This differs from your usual website, set up to convey your brand story identity to the reader. Landing pages are specifically intended to generate conversions.
Landing pages like this are built to maximize conversions.
At Pacific54 we take the ball and run with it. We take care of all your PPC needs. We create a custom landing page tailored to the customer’s conversion while using call campaigns that target customers and get quality leads. We manage your ad from the start and we guarantee you’ll see an increase in calls and form fills. P54 will monitor and adjust your campaign based on performance. We help target users based on a geographic region so you can dominate your local market.
Social media marketing for crane companies
We live in the age of social media, where everything is available at the swipe of a finger. In addition to PPC, social media marketing for your towing company gives you an edge over the competition. With Facebook Ads, you can target people of specific demographics in a geographic region who may need your service.
Facebook advertising helps build legitimacy for your business. Get in front of potential customers and show them your personality, not just your name.
Showcase your fleet or your customers with images and help tell the story of your business.
Using the Facebook Ads Manager allows you to choose the type of people you want to see your ad. For example, you can create a target audience like this:
People aged 16 to 65
Drivers in a certain area
People who have recently shown interest in towing companies through searches.
People with disposable income
Social media advertising can help attract new customers and build your company’s brand reputation.
It can take a long time to build your social media presence, but Facebook/Instagram ads help get followers and more people to see your business. This allows you to create a name more online. The more people see your business, the more people will be willing to call your business.
Google My Business and towing services
With all the power of Google at your disposal, why not take advantage of Maps? Setting up a Google My Business (GMB) page is a big step in getting noticed in your market and getting more tow leads. GMB is a powerful tool that acts as a local business listing, allowing it to be displayed on Google Maps for everyone to see. Your business will appear in local search results in your immediate service area. This provides all of your information (phone, website, directions, etc.) to anyone looking for your service.
Google My Business puts all your information in front of potential customers on Google Maps!
A recent study published by Forbes showed that 60% of smartphone users contacted businesses directly using GMB’s Click to Call option. Google My Business is no longer an added value, but a necessity. Making a visual and informative representation of your business available to your customers creates a connection with the user that a simple text ad cannot.
Setting up a Google My Business is as simple as signing up.
Go to the Business profile manager,
Enter your business name and select a category to list below.
Enter a service area for your company. This is important because it allows you to attract customers to your immediate area of operations.
Then enter your business information (phone number, website, etc.)
Click Finish. It’s that easy to do.
GMB windows let you inform potential customers about every aspect of your business, from landing pages to phone numbers and email contacts. This increases visibility and bridges the gap between search and user action in one step. Displaying your business on Google Maps with all the necessary contact information builds trust and helps conversion.
GMB is a must for any business! Show your business directly in the Google search window and convert customers faster!
Pacific54 will create and optimize your GMB listings for maximum traction, increasing your visibility and helping your business lead the local market. Take advantage of optimization and business verification by getting more calls and leads directly from the Google search window.
Trust Pacific54 with yours On line Towing company advertising
Pacific54 offers the complete suite of digital marketing services for online advertising. Our team of certified advertising specialists will take care of creating and optimizing your advertising campaign. We have a team of highly qualified experts with exceptional guidance skills who have carefully tailored industry experience and knowledge. Your tow truck business will see increased business from high value leads and experience high performance with the guiding hand of Pacific54’s expert team of advertisers. We work so you can dominate your local market. Contact us today!
