All posts in SEO News

Google is introducing new generative imaging tools for Demand Gen advertisers worldwide. These AI-based tools can quickly produce high-quality image resources with just a few clicks. Google is also rolling out a new Generate More Like This feature, which allows advertisers to create similar versions of existing images that perform well. Why we care Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management….

Ad strength is not a “major factor” that prevents a keyword from going to auction, despite what some advertisers may believe. This is according to Google Ads link Ginny Marvin. Ad strength. In response to a post on X from an advertiser who said “Ad strength is a big factor in keeping a keyword from going to auction due to ad rank,” Marvin. he wrote: “The strength of the ad is not being used Ad…

Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. AI-powered creative features aim to enhance visual storytelling to help brands generate new demand across Google platforms including YouTube, YouTube Shorts, Discover and Gmail. Michael Levinson, vice president and general manager of social, local and…

Google Search Console has released a security update on managing user controls and permissions where you can better manage ownership tokens. Ownership tokens are used when people verify your site in Search Console, Merchant Center, and other Google products, and sometimes people who had access to your profiles in the past should no longer have access. This updater makes it easier to manage that access and removes those tokens and permissions when they’re no longer…

A recent post from a prominent social media site quickly climbed Google’s search engine results pages (SERPs), sparking user debate over whether specific platforms are likely to receive preferential treatment. Users questioned whether the search engine’s algorithms were fair, and some suggested that Google might favor some social media platforms over others in the digital realm. However, others noted the high volume of interactions and shares the post received. Regardless of the theories, Google insists…

Tech news rag The Verge has published a 700-word article filled with Google Gemini-generated content and a heavy dose of sarcasm that has been beating out the most in-depth, well-researched, and arguably most useful human-written content in the publications of the competitive consultation [best printer 2024]. Sound familiar? It should. We wrote about exactly this a little over a year ago in How The Verge Played Google with their “best printer 2023” article. Why we…

SEO is in turmoil right now. Between tons of algorithm updates and Search Generative Experience (SGE) reports taking over the SERPs, there is a lot of uncertainty and anxiety about the way forward. For me, it’s the perfect time to bring back into focus some little-used SEO research initiatives that we know are effective. My list includes: Keyword trend analysis. Customer research. Analysis of non-content search channels. SERP analysis for “striking distance” keywords. By the…

As a search marketing professional, you’ve honed your skills to generate targeted traffic and achieve measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18 to learn more about why CTV is the next logical step for search marketers. After this session, you’ll understand how CTV complements a search strategy by: Enable search marketers to reach, retarget, and convert high-intent audiences. Enable a deeper…

On April 11, 2024, Google chief Sundar Pichai spoke about the impending role of artificial intelligence (AI) in search technology. Aiming to dispel reservations within the SEO industry, Pichai asserted that traditional SEO strategies would remain relevant despite advances in AI. Pichai highlighted Google’s push into AI since 2016 and envisioned a future where AI plays a major role in transforming the digital landscape. On an optimistic note, he mentioned the countless opportunities that AI…

SEO is in turmoil right now. Between tons of algorithm updates and Search Generative Experience (SGE) reports taking over the SERPs, there is a lot of uncertainty and anxiety about the way forward. For me, it’s the perfect time to bring back into focus some little-used SEO research initiatives that we know are effective. My list includes: Keyword trend analysis. Customer research. Analysis of non-content search channels. SERP analysis for “striking distance” keywords. By the…