Google is introducing new generative imaging tools for Demand Gen advertisers worldwide.
These AI-based tools can quickly produce high-quality image resources with just a few clicks.
Google is also rolling out a new Generate More Like This feature, which allows advertisers to create similar versions of existing images that perform well.
Why we care Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.
Control. While AI will create these image assets, Google emphasizes that advertisers will retain full control over them. They will have the final say on which suggested images are shown in campaigns, not Google’s automated systems.
“Your knowledge and experience are crucial to helping Google AI generate images tailored to the needs of your business or customer. For example, if you have an outdoor lifestyle brand that sells camping gear, use cues like ‘vibrantly colored tents lit up under the aurora borealis’ to create images that will appeal to those who are shopping for camping trips to Iceland,” according to Michael Levinson. , Vice President and General Manager of Social, Local and Vertical Ads.
originality Google’s AI ensures that no two images are identical. This means Demand Gen’s new generative imaging tools produce original and different content every time.
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About the author
Nicola Agius was Search Engine Land’s paid media editor from 2023 to 2024. He covered paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
