All posts in SEO News

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we just discovered fire. But there is a huge problem. Information gain means different things to different people. In this article, you will learn about obtaining information and how to use it to your advantage. The 3 schools of information win: Humans, machines and search engines Information gain can be used in three ways: Machine learning….

As Google Search continues to incorporate AI-generated answers into search, the links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future of links. Unlike previous statements, where Pichai indicated that the search experience would evolve substantially in the next 10 years, in the Bloomberg interview he seemed to indicate that links to websites will continue to be an important part of…

One of the things I love about SEO is its inherent duality. We can use both sides of our brain: The right brain when it comes to on-page, content and even link building campaigns. Left brain when it comes to techniques, data analysis, etc. However, it’s easy to think that SEO is predominantly left-brained. SEO tactics often rely heavily on data and numerical figures. We rely on technical knowledge and keyword optimization. Logically, we react…

Grand Cayman, Cayman Islands: KISS PR, a leader in digital marketing and SEO solutions, is pleased to announce the launch of specialized SEO services for physicians. This new offering is in partnership with Cayman Story, a renowned local agency known for its expertise in digital marketing and personal branding in the Cayman Islands. The healthcare landscape is evolving, and so are the ways in which patients seek medical services. In today’s digital age, a strong…

Google is increasing product search results, making it easier for consumers to price their purchase without leaving the search engine page results. Search for an unbranded product such as “buy blue sundress for women” and scroll through sponsored listings and local results. Next, on the main SERP, Google added a grid of tile-like product boxes triggered by purchase intent queries. Each listing can include a product name, images, price, store name, average star ratings, and…

Google Analytics has a new Google Ads beta report called “Conversion Performance.” This is a beta feature right now, so you may not be able to see it. But you need to link your Google Ads account to your GA4 account. You’ll then see conversion performance over time, analyze conversions and segment them by channel groups. This was spotted by Thomas Eccel who published about it in LinkedIn and I shared this brand screenshot of…

The Google Core update changed the way content on the Internet will be “rated.” With the update, Google’s SERP rankings have gone through a complete overhaul. As usual, Google continues to improve its search engine for users. Google’s March 2024 Core Update changed how the search engine’s results algorithm works. Businesses should consider and update their SEO strategies as needed. HOUSTON, TEXAS, UNITED STATES, May 9, 2024 /EINPresswire.com/ — In March of this year, Google’s…

Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective. Are answers without links a good user experience? The former CEO’s prediction of Google’s future may seem to contradict the statements of Google’s current CEO that search and the web will continue to co-exist, as…

Whether you’re behind the wheel of a dealership, running a tire shop, or running any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Additionally, the preference for organic search results over paid ads remains strong, highlighting the critical importance of SEO in today’s digital consumer landscape. However, keeping up with Google’s search engine results page…

Search engine optimization, or SEO, is the process of trying to cater to Google’s algorithms to allow a website to appear as high as possible in search results. This allows an organization’s website to increase its visitors and businesses to help drive sales. Outsourcing SEO services can cost anywhere from $1,000 to $40,000 per month for a large company, said David Wilson, executive vice president of digital marketing and analytics at Zozimusan agency based in…