The Google Core update changed the way content on the Internet will be “rated.”
With the update, Google’s SERP rankings have gone through a complete overhaul.
As usual, Google continues to improve its search engine for users.
Google’s March 2024 Core Update changed how the search engine’s results algorithm works. Businesses should consider and update their SEO strategies as needed.
HOUSTON, TEXAS, UNITED STATES, May 9, 2024 /EINPresswire.com/ — In March of this year, Google’s last core update focused on reducing the amount of “unhelpful” content cluttering its search results pages. The goal was to improve the quality of search results and to introduce and enforce new spam policies. For most users, this is a big update that has improved the quality of content, responses, and the overall experience. However, for website owners, this update dramatically changed their current search engine results page (SERP) ranking.
As of mid-April, the entire update has been rolled out and internet users can now feel the effects. Many businesses have seen a noticeable drop in their page rank and monthly visitors. Some others may have accrued penalties for issues that were previously unobjectionable. Current SEO Media, Inc. not only has he experienced the effects, but he has also seen how the new update has affected his customers.
The goals and focus of the March 2024 Google Core Update
This Google Core update can be separated into two main focuses:
Reduction of low quality and unoriginal content
Introducing new spam policies
First, Google has always championed “quality” content. By its definition, this means Original and well written content that answers user questions. With this latest update, Google is determined to update its current search ranking algorithms. It was intended to refine the ranking systems, which have drastically shuffled the previously stable rankings, knocking some off and boosting others.
According to community research, most of what qualifies as “low-quality” content is unoriginal pages that aren’t well written and AI-generated spam. With the increasing prevalence of AI, this update has reduced the amount of similar content that various AI programs are spewing out under the name of “original content”.
Second, the search engine giant has implemented new spam policies aimed at removing the worst quality content from search results. It focuses on three types of spam and manipulative behavior: abuse of content at scale, abuse of site reputation, and abuse of expired domains.
– Content abuse at scale: As mentioned before, Google is strengthening its algorithm and targeting low-quality AI-generated content at scale. The new policy focuses on combating the production of content at scale to boost search rankings, whether by humans, AI, or a combination of the two.
– Site Reputation Abuse: This part of the update addresses the issue where trusted sites host low-quality third-party content. This trick takes advantage of the host’s reputation. With the new update, this type of hosted content will be considered spam.
– Abuse of Expired Domains: Previously, some expired domains were bought and reused to increase the ranking of low-quality content. This trick tended to trick users into thinking that the new content was still part of the old site. With the update, this practice will be deprecated.
Where the affected websites are currently located
The update took a little over a month to roll out, starting on March 5th and ending on April 19th. Even within the first few weeks, hundreds of websites were already seeing their website drop in rankings. Now that the update is complete and search engines have likely re-evaluated their opinion of their indexed websites, business owners are more likely to see where they have placed in the updated algorithm your website.
Well optimized websites that focus on the user experience and avoid any of the issues that the update focused on are likely to maintain their high rankings. Some may even rise higher in the rankings, with their competitors dropping like flies. On the other hand, other websites can drop dramatically in the ranks, losing visibility and traffic. However, site recovery is still possible.
Now that the upgrade is complete, it’s the perfect time for websites to work and improve the quality of their pages. While making improvements may not guarantee the recovery of those lost ranks, it is a step forward. If anything, this update has caused SEO experts to re-evaluate what kind of improvements they should be making.
The first step to recovering a site’s ranking
Every Google update will always try to improve the user experience on the search engine. This is why websites often can’t fail to improve the user experience of their pages. Of course, these improvements are not limited to “Content is King” or making it aesthetically pleasing. It’s about creating a website so that users are more likely to have a positive response to visiting or interacting with the pages and content.
Businesses and websites are affected by the new Google Core update. Now that it’s complete, some sites are seeing the full extent of the effects. If a business hasn’t already done so, now is the best time to re-evaluate any marketing strategy and make sure your website is designed for users.
As a leader Houston SEO company, Actual SEO Media, Inc. offers its customers methods to expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. The company believes that taking time to optimize pages will further increase brand awareness online. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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May 9, 2024, 09:45 GMT
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