Google’s John Mueller clears up the WebP image indexing confusion
A recent discussion in the r/BigSEO forum on Reddit revealed some confusion about Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed in on the matter and explained why WebP images appear in the “Crawled, currently not indexed” report in Google Search Console. Mueller addresses Reddit users’ concerns A user on Reddit he raised a question about the presence of many “Crawled, currently not indexed” entries related…
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Why Most Brands Fail at Link Building: 5 Top Mistakes
Competitive spaces are competitive for a reason. Money. mullah money This works in two ways: A lot of money to be made, with a lot of demand and lucrative payouts, but… Plus, a lot of money that your competitors have to spend money to outdo and beat you. They can spend it on hard costs, like having CPCs take care of the roof. Or in soft costs like smart operators who are brash and ambitious…
Read More »Key factors include quality + popularity
During a recent Q&A during Google SEO office hours, a concerned website owner asked about the slow indexing of his 16,000 page site. Gary Illyes, a member of the Google Search Relations team, provided a comprehensive response to the query, addressing the factors that influence indexing speed. Quality and popularity are important in indexing Illyes explained that indexing speed depends on several factors, the most crucial being the quality of the place and his popularity…
Read More »GA4 custom funnel reports are here
Custom funnel reports can now be created in Google Analytics 4 (GA4), allowing you to see the steps you can take to complete a task and measure the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are built using funnel scans. To create a custom funnel report, you must first create a funnel scan and save it as a report. Google Analytics then uses the scan…
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Mozilla acquires AI product review company
Mozilla, the nonprofit that developed the Firefox browser, announced the acquisition of an AI-based software company that identifies fake reviews for consumers using browser extensions and an online review analyzer. Mozilla Mozilla is a non-profit organization that provides free software and has founded an open source AI community focused on creating useful and reliable products. Fakespot is a company focused on helping consumers choose products from trusted merchants using its fake review detection technology. Their…
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YouTube has a new interface and not everyone is excited
After a major overhaul last year, it looks like YouTube may be embarking on another visual transformation, this time targeting the video page, which has remained relatively unchanged in recent years. The change was noticed and posted on Twitter by @XenoPanther. The new design. Currently, the web-based video page includes a video window accompanied by the title and other details/descriptions shown below. However, with the redesign witnessed by a select few in recent weeks, this…
Read More »YouTube Revamps Partner Program Reapplication Policies
YouTube has updated its new application policies for the YouTube Partner Program (YPP). The YPP program allows eligible content creators to monetize their videos through ads, subscriptions and other sources of revenue on the platform. Changes to the program will affect new applicants and suspended YPP channels. If you aspire to one day monetize your content on YouTube, this is an important update to pay attention to. YouTube Partner Program: What’s Changing? Starting June 5,…
Read More »TikTok’s new ad product gives publishers 50% stake
TikTok has just announced the launch of a new product, Pulse Premiere, aimed at allowing publishers to sell ads alongside their content. How it works. Pulse Premiere is an extension of TikTok’s existing Pulse program, where a select group of top creators receive half of the revenue from video ads that appear immediately after their posts. The new offer extends similar benefits to select publisher accounts, including Condé Nast, BuzzFeed and NBC. Unlike the original…
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Chrome’s HTTPS lock icon disappears
Chrome announced that they will soon change the Chrome browser from the lock icon that indicates a secure HTTPS connection and introduce a more neutral icon that they believe will provide a better user experience. The reason for doing this is based on research showing that the current lock icon is unintentionally misleading and poses a security risk. Why is the HTTPS lock icon disappearing? The padlock icon is an artifact of a time when…
Read More »Google no longer requires video descriptions as part of structured data
Google has removed the requirement to have the description property as part of your video’s structured data. Google says that providing a description of your videos in structured data is still recommended, but not a requirement. With this, Google Search Console will not report errors for missing description property elements. Changing structured data. Google moved the “description” property from “required” to “recommended” in the structured data documentation. you can see it this way. The video…
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