YouTube has updated its new application policies for the YouTube Partner Program (YPP).
The YPP program allows eligible content creators to monetize their videos through ads, subscriptions and other sources of revenue on the platform.
Changes to the program will affect new applicants and suspended YPP channels.
If you aspire to one day monetize your content on YouTube, this is an important update to pay attention to.
YouTube Partner Program: What’s Changing?
Starting June 5, 2023, channels that apply for YPP for the first time and are rejected will have 21 days to appeal or wait 30 days before reapplying.
After 30 days, if a channel re-applies and is rejected again, they will have 21 days to appeal, but must wait 90 days before re-applying.
This change is intended to prioritize timely reviews of new applicants and appeals.
Rejections are usually due to violations of YouTube’s monetization policies.
These policies include guidelines on originality, copyright, and advertiser-appropriate content, which ensure that creators adhere to YouTube’s standards and provide a safe environment for viewers and advertisers.
Channels already on YPP suspension will also have 21 days to appeal and must wait 90 days before reapplying.
This policy does not apply to channels that leave the program due to termination of contract, inactivity or disconnection of their Multi-Channel Network (MCN), also called MCN.
The hibernation policy will be extended from 90 days to 120 days for channels that offer subscriptions.
Suspended YPP channels will have 120 days to re-enter the program and resume subscriptions before existing members are refunded their last month’s payment.
Additional updates for YouTube creators
YouTube’s weekly news blast for creators included the following additional updates:
Podcasts in the YouTube Music app: Podcasts will be available in the US in the YouTube Music app, with more regions to follow soon.
Video processing ETA: YouTube is adding video processing ETAs to the video details page in Studio Web, allowing creators to hover over video quality badges to see the remaining processing time for each level.
Channel trailer parity on mobile: Creators can now set up a channel trailer for subscribed viewers on both desktop and mobile platforms, with muted autoplay now available on mobile. This update aims to provide feature parity between desktop and mobile devices.
source: YouTube
Featured image generated by the author via Midjourney
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