All posts in SEO News

When I work with a new PPC client, I help them set goals that align with their business goals. Surprisingly, many do not have clearly defined campaign goals beyond increasing traffic or conversions. We explore a framework for establishing key performance indicators (KPIs) and effective metrics aligned with your business goals for each stage of the conversion funnel. KPIs and PPC metrics: how do they differ? It is essential to identify goals and KPIs to…

A recently published research paper looked at whether Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year. The study analyzed 7,392 unique search queries, usually in the product reviews category, where they removed search results every two weeks between October 26, 2022 and September 19, 2023. The study. You can download the study as a PDF document here, was published by the University of Leipzig, Bauhaus-Universität Weimar and…

The Advanced Custom Fields (ACF) WordPress plugin with more than 2 million installations announced the release of a security update, version 6.2.5 that fixes a vulnerability, the severity of which is unknown and only limited details about the vulnerability were released. While it’s not known what kind of exploits are possible or the extent of damage an attacker could cause, ACF did advise that the vulnerability requires contributor-level access or higher, which to some extent…

The new year has just begun and the digital marketing landscape continues to rapidly evolve. AI will play a critical role in shaping the future of customer acquisition, but it’s still an uncharted realm of strategy and tactics. Join the experts for an unmissable webinar designed specifically for digital marketers driving offline sales and conversions. You will learn: AI-forward approach for 2024: Learn why marketers are enthusiastically adopting AI solutions to increase productivity, unlock new…

Best of the Bot displays the responses of the Land Bot search engine to requests submitted by readers. The language model is based on Search Engine Land content on top of ChatGPT. The editors of Search Engine Land selected this answer for its usefulness and supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with content from Search Engine Land. Here’s something someone asked me!…

In a recent episode from Ask Googlebot, Google search attorney John Mueller discussed a concern many small business owners have. Businesses often work to launch a new website while continuing to run their old site. Mueller was asked if the owners would have to remove the old site when the new one goes live. This is what he advises. Navigating the transition from old to new websites Mueller stressed the need to remove or update…

YouTube denied escalating loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported issues with the platform, including lag, higher CPU usage, and slow load times. Why we care YouTube’s stepped-up efforts against ad blockers, at the expense of user experience, could discourage use of the platform, affecting the reach of your ad campaigns. Additionally, if the widespread problem of slow…

We entered 2023 talking about GA4 and we’re doing the same in 2024. Frequent readers of Search Engine Land, and all SEOs for that matter, know why: GA4 wasn’t ready for prime time when Google forced us to change, and we’re still working through issues months later. That said, I’ve managed to hone in on some extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024….

TikTok is increasingly used as a search engine by consumers looking for information, recipes, music and more, according to a new study by Adobe. The research included surveys of more than 800 consumers and 250 businesses to understand how TikTok is reshaping search behavior and marketing strategies. The rise of TikTok as a search engine Research proves it 40% of consumers now use TikTok to search for things they need or want to know about….

Next month, Google will enforce stricter rules for companies and groups that send large volumes of email to Gmail accounts. initially announced in October, these new policies aim to reduce spam and make email more secure. New standards for mass email Any entity that sends more than 5,000 emails per day to Gmail addresses must now follow specific guidelines. First, bulk email senders must authenticate their messages using protocols such as SPF, DKIM, or DMARC….