YouTube denied escalating loading speed issues as part of its efforts to discourage ad blocker use.
However, both Premium users and those using ad blockers have reported issues with the platform, including lag, higher CPU usage, and slow load times.
Why we care YouTube’s stepped-up efforts against ad blockers, at the expense of user experience, could discourage use of the platform, affecting the reach of your ad campaigns. Additionally, if the widespread problem of slow load speeds persists, it can affect ad load times, potentially reducing the effectiveness of your campaigns and negatively impacting user engagement.
Blaming ad blockers. Users reported widespread performance issues in a wire posted on the YouTube subreddit.
One user commented: “It makes the whole site slow. I can’t write a comment, load anything, but all other chrome tabs are normal, even other video stuff like twitch or netflix. Kinda annoying. Happened to me last night for the first time. I still won’t turn off my ad blocker.”
Another added: “YouTube today started getting slow and stuttering in chrome (I have adblock on) I ended up switching to firefox and now it’s perfect.”
A third wrote: “No joke this happened to me yesterday, I thought it was my laptop acting up but when I went to other sites it worked fine, YouTube so desperate for revenue it’s crazy.”
YouTube Premium issues. Slow upload speeds are also reportedly affecting YouTube Premium members who have ad blockers enabled for other sites. PC games.
What YouTube says. YouTube has denied that the latest upload delays are caused by its ad blocker crackdown. a spokesman said Android Central:
“Recent reports of users experiencing loading delays on YouTube are unrelated to our ad blocker detection efforts.” “Our help center offers troubleshooting tips for users who are having problems.”
Explanation Raymond Hill, a developer of the uBlock Origin content filtering browser extension, supported YouTube’s comments. He claimed that the speed issues some users are facing are attributed to updates to the Adblock and Adblock Plus extensions. The impact is reportedly more severe for those using both extensions simultaneously. He wrote X:
“There has been a lot of chatter in recent days about how YouTube is slow with content blockers. These performance issues only affect the latest version of Adblock Plus (3.22) and AdBlock (5.17) and affect more than just YouTube.” I did a little research on the performance regressions and the cause is many different code paths and affecting many sites, those for which the problematic code paths are enabled.” “Since it affects both Adblock Plus and AdBlock, the performance regression it affects more those who had the bad idea to use both at the same time. I keep repeating: don’t use more than one content blocker.”
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deep dive Read our report on why YouTube has previously deliberately offered a “suboptimal” service to people using ad blockers.
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