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Google fully rolled out its conversational experience to all advertisers in the US and UK This feature will soon be accessible worldwide to all advertisers. However, during the initial release, it will only be available in English. Why we care More advertisers now have access to a feature that could make the process of creating search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial to successful campaign results….

60% of SEOs are concerned about the impact Google’s new generative search experience will have on their jobs and performance. About 30% are not worried about Google SGE and the rest are still not sure. This is based on a recent survey that Aleyda Solis published on her SEO FOMO Forums. The survey asked, “Are you concerned about Google’s GHG impact?” I decided to repeat the survey X and the results matched very well: Concerned…

A major security vulnerability in the widely used File Manager plugin for WordPress, affecting more than 1 million websites, has been identified and fixed. The vulnerability has a severity rating of 8.1 out of 10 and could allow unauthenticated attackers to access sensitive information, including data contained in site backups. Unauthenticated attack vulnerabilities What makes this vulnerability a major concern is the fact that a hacker does not need login credentials to launch an attack,…

SEO agencies can be a valuable asset to your business. In addition to helping improve website traffic, they can improve your user experience and keep you up to date with the latest trends. Of course, not all agencies are the same, so it’s important to do your research. With so many companies promising to provide the best service, you need to make sure that you choose a team of reputable professionals. Don’t know where to…

After testing last year, Google’s AI-powered results page, called Search Generative Experience (SGE), still doesn’t have an official general release date. However, expect that to change all this year, says Jaywing’s Sam Cant. In 2024, the SEO industry is set for its biggest shakeup in a decade, with the imminent launch of Google’s new AI results page feature, Search Generative Experience (SGE). SGE promises to revolutionize organic search by introducing AI-generated content directly into search…

Written by Prady, CEO of NP Digital India In the ever-changing field of digital presence, search engine optimization (SEO) is a critical element for businesses seeking to maintain a competitive edge. As we enter the year 2024, the SEO landscape has become more dynamic and challenging than ever. Adapting strategies to align with the latest trends is imperative for businesses looking to thrive in the digital realm. These are the few essential SEO tactics crucial…

Google Search is the most popular search engine in the world. But researchers say it’s not as good as it used to be. Beata Zawrzel/NurPhoto via Getty Images Search engines like Google are becoming less useful, according to a new study. SEO optimized web pages monetized with affiliate links are more likely to return. These types of pages “show signs of lower text quality,” according to the study. It seems to be true: search engines…

Google Search seems to be ranking some websites well on weekdays and then dropping that ranking on weekends. There seems to be a lot of focus on non-standard TLDs, you know, those new vanity TLDs you can make up. I’m not sure if this is a google search issue or if the problem is the quality of these websites. confirmed Update January 22, 2024: Google has confirmed the issue, saying: “We are aware of a…

There’s a good chance that if you want to find information about something, chances are you’ll Google it. Alphabet’s proprietary search engine is by far the most widely used of its kind; one report suggests so more than 90% market share by 2023. And for anyone looking to publish content on the Internet, writing and formatting your content to rank high in Google Search results is a must. This practice, known as search engine optimization…

Google changed the way clicks and impressions are counted for job listing and detail pages in Search Console performance reports. You may see an increase in clicks and impressions when filtering for job listings and detail pages, but that’s just because Google evaluates these data points differently than it did in the past. There were no changes to Google Search, only a change to the way Google reports these appearances in Search Console reports. This…