Google fully rolled out its conversational experience to all advertisers in the US and UK
This feature will soon be accessible worldwide to all advertisers. However, during the initial release, it will only be available in English.
Why we care More advertisers now have access to a feature that could make the process of creating search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial to successful campaign results.
The conversation experience is explained. The conversational experience in Google Ads is a new chat-based feature. Combine your knowledge with Google’s artificial intelligence to speed up the creation of search campaigns and help optimization by generating text and resources more easily.
Starting. To start using the conversation experience, follow these simple steps:
In your Google Ads account, click the Create button, then select campaign. Follow the campaign creation process. If your account is eligible, you’ll be presented with the option to use the new conversation experience to create your search ad when you get to the “Keywords and ad” step.
How it works. The conversational experience can help you:
Creating new search ad titles and descriptions. Generating relevant keywords. Suggesting images. Suggest sitelinks.
To create these assets, all advertisers have to do is go to their website and Google AI will generate relevant ad content, including creatives (images, headlines, descriptions) and keywords.
Control. Advertisers have full control over the choice of elements that are included in their campaigns. They can also fine-tune and make adjustments to the generated content using the chat feature.
transparency All images created with generative AI in Google Ads, including the conversational experience, will include standard open metadata and be invisible watermarked with SynthID.
What Google says. A Google spokesperson told Search Engine Land:
“For smaller companies, the conversational experience is especially useful for scaling creative and creating high-performing campaigns more easily, while larger agencies may find it useful to quickly implement and test campaign concepts before deployment – them more broadly.”
Get the daily search newsletter marketers trust.
deep dive Read the Google Conversation experience guide for more information.
[ad_2]
Source link
