All posts in SEO News

Google Search is the most popular search engine in the world. But researchers say it’s not as good as it used to be. Beata Zawrzel/NurPhoto via Getty Images Search engines like Google are becoming less useful, according to a new study. SEO optimized web pages monetized with affiliate links are more likely to return. These types of pages “show signs of lower text quality,” according to the study. It seems to be true: search engines…

The race for top search placements is more competitive than ever. As always, the best SEO service providers are looking for an edge to help business clients maximize visibility. But before you implement complex SEO strategies, make sure your digital marketing agency takes advantage of these website SEO optimization strategies that are right under your nose. Top Search Engine Optimization Strategies for Business Websites A simple audit of a website almost always reveals low-hanging fruit…

PPC offers great opportunities for businesses of all sizes to reach new customers. However, enterprises and small and medium-sized businesses (SMBs) face very different challenges when developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs cannot simply replicate the strategies of big brands. Instead, they need a personalized approach to make every dollar count. This article outlines the key differences between businesses and SMBs when it comes…

[author: Julie Lorson] Topical authority is important for legal marketers to understand if they hope to have a significant web presence. Because so much of marketing for law firms revolves around thought leadership and sharing knowledge, topical authority is key to being seen as an expert, not only by your potential customers, but also by search engines. Here’s what you need to know about topical authority and why it’s important. Topical authority refers to the…

The Surfer team. surfer Search Engine Optimization, or SEO, is the art and science of gaming search engine algorithms in order to increase the amount of traffic to a website through organic search engine results. It involves understanding how search engine algorithms retrieve and prioritize data in order to optimize the query results they provide to a user. Search engines use a combination of algorithms and different ranking factors to deliver web pages ranked by…

Google Ads is concerned that there is some confusion around its sales and support departments. Marketers recently claimed that support is at an all-time low, accusing reps of bombarding them with “aggressive” phone calls that drive the implementation of automated solutions. But Google is now telling Search Engine Land that the employees making those calls are in no way support reps — that’s the sales team. The sales team has competitive targets and is rewarded…

The opinions expressed by the collaborators of Emprenderos are their own. I’ve always believed that search engine optimization (SEO) is as much forward-looking as it is backward-looking. what do i mean Many people think that SEO is about creating and optimizing new content. However, it’s also about going back and revamping old content so that it continues to perform well in search engine results pages (SERPs). This is where content audits come in handy. If…

Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to improve advertising performance. According to Shashi Thakur, vice president and general manager of Google Ads, this integration aims to make it easier to create ad campaigns and help ads better connect with what people are searching for online as search behavior evolves. Gemini: A new frontier in ad creation Gemini, which Google considers its leading AI technology, will now…

Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-GDPR compliant consent banners. Why we care Site owners need address violations before the deadlines assigned by Google or risk not generating revenue from Google. Action required. If Google detects a violation, it will send an email stating the problem and a deadline to fix it. Google will monitor your account to make sure you’ve…

Google has released a new update for its Chrome browser that incorporates sophisticated AI and machine learning to make browsing smoother and safer. Custom browsing with Chrome M121 Google Chrome’s latest update, version M121, includes new experimental AI features to personalize and streamline web browsing. These new features, which are installed in Chrome on Mac and PC in the US, can be accessed by signing in to Chrome by going to Configurationand navigating to Experimental…