Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-GDPR compliant consent banners.
Why we care Site owners need address violations before the deadlines assigned by Google or risk not generating revenue from Google.
Action required. If Google detects a violation, it will send an email stating the problem and a deadline to fix it. Google will monitor your account to make sure you’ve resolved the issue in a timely manner. Otherwise, the platform will take action which may include suspension of the account.
first discovered Senior Director of Performance Marketing and Google Ads expert Thomas Eccel was the first to share a screenshot of the Google Ads warning on X:
He captioned the image “Google’s EU policy team has sent emails for websites with non-compliant GDPR consent banners. If the consent banner has not been fixed by the deadline, including the suspension.”
New rules The EU user consent policy requires website owners to:
Obtain consent from EU and UK end users for: Use of cookies or other local storage where required by law. The collection, sharing and use of personal data for the personalization of advertisements. Clearly identify all parties that may collect, receive, or use end-user personal data as a result of your use of a Google product. Ensure that end users can easily access clear and prominent information about how the identified parties want to use their personal data.
Get the daily search newsletter marketers trust.
deep dive See the quick steps outlined by Google for detailed instructions on how to implement consent mode for your website or app.
Add Search Engine Land to your Google News feed. 
New in Search Engine Land
About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
[ad_2]
Source link
