All posts in SEO News

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to extend their video advertising into the living room alongside existing options like YouTube TV. This article explains how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations for optimizing campaigns taking advantage of this emerging ad placement. Google TV: The next stage of video advertising The expansion…

The debate over whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing: users don’t care about definitions or technicalities. For many, especially the younger audience, TikTok is a place to search and discover information. So while we discuss semantics within the SEO community, brands that don’t consider TikTok as part of their search strategy risk missing out on visibility and engagement opportunities. We explore why users…

For the original version of iTunes, click here. This week we covered a new potential update to Google’s search rankings that began rolling out on Wednesday, February 7th. Google’s Danny Sullivan again said that search quality improvements are coming in the near future. Google said it will clarify EEAT and its search quality rankers. Google explained the differences between ranking systems, ranking factors and ranking signals. Google said that the basic vital elements of the…

Google has stopped showing web stories in image search, the carousel view in Google Discover, in addition to the grid view is now a carousel view in Google search results. Additionally, Google made some other availability changes to Web Stories. announcement “To make sure our documentation aligns with how the feature appears in Google Search. Web Stories no longer appear in Google Images and the grid view is now a carousel view in search results”…

Unlocking the secret power of your website can be easier than you think, and it all comes down to the art of internal linking. By intelligently linking one page of your site to another, you’re not only guiding visitors, you’re also sending signals to search engines about the structure and importance of your content. Many overlook the power of internal links and focus on the attractiveness of external backlinks. However, internal linking is a crucial,…

Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a form of short visual content designed for short moments, such as when boarding a bus. They are visuals with short sentences and are in the form of a carousel where swiping shows the next “page” of content. Google calls them snackable content and visual storytelling. That’s how…

Google recently updated its Google-Extended Web Tracker user agent documentation, reflecting product naming changes and clarifying the impact on search, which may be a concern for those who choose to block the tracker. The updated documentation provides clearer guidance on controlling access to content for use in training AI models. Google Extended User Agent Introduced on September 28, 2023, Google-Extended provides web publishers with a user agent that can be used to control how their…

In an age where the digital landscape is saturated with information, finding the right answer can often feel like looking for a needle in a haystack. That frustration reached a boiling point when Jason Pargin, a well-known author and former editor of Cracked.com, used TikTok to explain his experience with Google search results. The question? A simple query about an iPhone connectivity issue returned a bunch of irrelevant, outdated, or ad-laden results, with almost no…

When it comes to marketing, search engine optimization (SEO) is perhaps the most talked about topic today. Many people turn to the Internet when they need information quickly. To the point that we no longer “look for” it, but the answer to Google is whenever we need to locate something specific. About 70,000 people every second they look for solutions. A brand has the opportunity to solve a problem for every user who enters a…