All posts in SEO News

It’s not every day that Google makes an announcement like this. On Tuesday, March 5, presented by the web giant several changes to the algorithm that organizes your search engine results. The goal was to “help us reduce the amount of useless and poor-quality content, and increase the number of useful results,” Elizabeth Tucker, the search engine’s product manager, told Le Monde. Without mentioning them, the tech giant appears to be trying to answer critics…

In the digital age, where a strong online presence is critical to success, backl.io emerges as a game changer for businesses and individuals navigating the complex world of search engine optimization (SEO). Founded in 2023 by Philipp Keller, this innovative startup tackles one of the most daunting challenges new domain owners face: the absence of backlinks, which are crucial to building domain authority and improving SEO ranking. With a focus on semi-automated and personalized link…

At Rocks Digital, our team of paid search advertising experts help Allen businesses connect with customers quickly. Using platforms like Google Ads, Microsoft Advertising, and other pay-per-click networks, we identify your target audience, craft custom paid search campaigns, and continually refine them to maximize your advertising investment. We start by analyzing your current paid search advertising strategies, identifying successful approaches and identifying areas that need improvement. We then design custom landing pages, create focused content…

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly to Google Business Profiles (GBP). This update aims to provide customers with a more comprehensive view of a company’s online activity and engagement. According to a Google help pagebusinesses that have associated their social media links with their GBP can now find their social media posts automatically on their profiles. This feature is currently available for select…

Microsoft Ads expanded its Copilot test to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving access to more ads on Copilot as it continues to collect data, test, optimize and work toward general availability. first discovered. The expansion of the program was first flagged by Senior Director of Performance Marketing and Google Ads expert Thomas Eccel. He reported seeing the tool on Bing Ads and shared a…

Joe Biden said he would sign legislation banning TikTok in the US The House of Representatives will vote this week on legislation that gives TikTok’s owner, China’s ByteDance, six months to sell the app. If ByteDance fails to comply, TikTok could face a total ban in the US, affecting its 150 million users. When asked by reporters to comment on the vote, President Biden said, “If it passes, I’ll sign it.” Why we care A…

Hundreds of big brands are unknowingly running their ads on Made for Advertising (MFA) websites. Ads are placed on these sites through programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? MFA websites are sites built primarily for profit through advertising and generally provide a poor user experience, which can damage the reputation of digital advertising in general. They often have poor quality content and show a large number…

Last week, Google updated its search quality assessor guidelines and added an example of what it considers “low quality pages.” Section 4.7 gives the only mention of the use of AI and writes: “The website terms of use state that ‘some articles’ are generated by artificial intelligence and may contain errors or be out of date ; there is no indication to which pages this statement. applies. The information in this article is unreliable and…

Backlinks play a crucial role in search engine optimization.Backlinks are like digital bookmarks, they guide users to valuable content and improve your websitevisibility in search results.Imagine a curious Internet user visiting a page about golf. If they find a backlink to a golfequipment, they can click on it and explore more. Backlinks allow search engines to go from onesite to another on the web. The more links a site has pointing to it, the better…

Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft can extend that to 24 months. Microsoft’s Fabrice Canel told X: “We will consider extending it to 2 years.” Here is that post: Good idea @goenning We will consider the extension to 2 years. — Fabrice Canel (@facan) March 7, 2024 Here’s a screenshot from Bing Webmaster Tools showing that the most you can get right now is 6 months…