Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly to Google Business Profiles (GBP).
This update aims to provide customers with a more comprehensive view of a company’s online activity and engagement.
According to a Google help pagebusinesses that have associated their social media links with their GBP can now find their social media posts automatically on their profiles.
This feature is currently available for select regions and may not be accessible for all business profiles.
Manage your social media links
To take advantage of this new feature, businesses can manage which social media links are shown to customers on their Google Business Profile.
You can add a link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube.
Google emphasizes the importance of following specific formats for social media links to ensure they work properly within your business profile.
For example, a Facebook link should follow the ” format, while an Instagram link should adhere to “
Add, edit and remove social media links
Adding, editing or removing social media links is simple.
Navigate to your company profile, go to the “Edit Profile” section, click on “Company Information” and then click on “Contact”.
From there, select “Social Profiles” to add, update or remove links.
Google may automatically add social media links to eligible business profiles. If you need to edit these links, you can add a new link for the same social media site by following the steps above.
Additional Notes
Google’s help page addresses common questions businesses may have about this new feature.
Google confirms that different business profiles can use the same social media link, and that one link per social media site can be added to a business profile.
Although performance metrics for social media links are not available, businesses can simultaneously manage their links using the API for multiple placements.
Here’s an example of what the feature looks like in action:
looking ahead
As Google continues to roll out this feature to more regions, businesses can see improved visibility and engagement by automatically displaying their social media posts on their Google Business Profile.
This update also encourages maintaining an active presence on social media to take advantage of this new opportunity to increase exposure.
Frequently asked questions
How does Google’s integration of social media posts into Google Business Profiles improve a company’s online presence?
Integrating social media posts into Google Business Profiles (GBP) enriches a business’s online presence in a number of ways:
It gives clients a more holistic view of the company’s activities. The feature increases company visibility and engagement by showing real-time updates directly to the company’s GBP. This level of integration emphasizes the importance of companies’ active social media presence, which can directly influence the impressions of potential customers.
What are the steps for businesses to manage their social media links on their Google Business Profiles?
Businesses can manage their social media links on their Google Business Profile by following these steps:
Access the “Edit Profile” section within your GBP. Click on “Company Information” and then “Contact”. Select “Social Profiles” to add, update, or remove links, making sure they meet the specific formats required by Google. Google also allows businesses with multiple locations to manage social media links through an API.
Can businesses connect multiple accounts from the same social media platform to their Google Business Profile?
As of the latest updates, businesses can only connect one account per social media platform to their Google Business Profile. This is a measure to keep the information presented to users clear and consistent. Businesses should choose their most active or relevant account to display.
What should businesses do if a social media link is automatically added to their Google Business Profile but needs to be changed?
Let’s say a social media link is automatically added to a Google Business Profile, but you need to update it. In this case, the business owner can add a new link for the same social media site by following these steps:
Add a new link to the “Social Profiles” option in the “Contact” section in the “Edit Profile” area. Make sure the new link follows Google’s specific formatting requirements to work correctly within your business profile. Once the new link is added, it should replace the old one that was automatically embedded.
Featured image: VDB Photos/Shutterstock
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