Last week, Google updated its search quality assessor guidelines and added an example of what it considers “low quality pages.” Section 4.7 gives the only mention of the use of AI and writes: “The website terms of use state that ‘some articles’ are generated by artificial intelligence and may contain errors or be out of date ; there is no indication to which pages this statement. applies. The information in this article is unreliable and is the lowest EEAT.”
He goes on to explain:
The page appears to be an informative article about switching babies from breast milk to whole milk.
The bottom of the page says “Our blog is dedicated to all things kids and parenting, including product reviews, news, recipes and more. We strive to provide parents with the information they need to make informed decisions informed for their families.” However, if you read the terms of service page, you will find a very different description from the pages on the website.
The terms of use page states “Some articles on this website may have been partially generated by an artificial intelligence language model and published for experimental and research purposes. Articles on this website are only ‘are to be used as a proof of concept by Al enthusiasts and not intended for the general public.We assume no responsibility or liability for the use or interpretation of this content for any purpose other than that intended.
While we strive for accuracy and quality, please note that the information provided may not be entirely error-free or up-to-date. We recommend independently verifying content and consulting with professionals for advice or specific information.” Given the above statements, articles on this website should be considered unreliable and lower EEAT.
Here is a screenshot:
This was first detected by Natzir, who wrote X“Check out what Google just included in the new guidelines for search quality raters.”
I think this is the only direct mention of using AI generated content? I could be wrong, but I did a quick scan of the document and found no other mentions.
Natzir posted more:
And they have also included this other change, which is the last one, related to factuality (which I commented on here https://t.co/qOkZz0tDOn) pic.twitter.com/IAwXMLSdf1
— Natzir (@natzir9) March 6, 2024
That sounds like something the algorithms can pick up on pretty quickly. It’s not that what Google writes in the SERP guidelines is built into Google’s ranking algorithms, I’m just saying.
So keep that in mind.
Discussion in the forum a X.
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