All posts in SEO News

One of the biggest mistakes I see time and time again with B2B content is missing the point that you’re selling to a human. B2B and B2C naming conventions have led us to think that each needs a completely different approach, but often they don’t. When we go to work, we are not able to put ourselves in robot corporate mode. We are still that human who was at home in the morning and has…

Meta announced a series of updates to its Advantage+ and Shopping ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature can now automatically optimize video ads to fit Reels or the Facebook and Instagram mobile apps with a 9:16 aspect ratio. Advantage+’s creative optimizations also allow…

YouTube announced a series of updates aimed at simplifying content management and tracking for creators. These updates include: Notify creators when issues prevent tagged products from showing. Facilitate viewers’ access to subscribed content. Launching a clip library. Extending the “known issues” filter chip to Studio Mobile. Problems with tagged products. YouTube now notifies users if their tagged products are not showing due to an error or issue. A banner will now appear in the Video…

A widely used plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script malware, a backdoor, and a violation of the law. BricksUltimate plugin for Bricks Builder Bricks Site Builder is a site building platform for WordPress that is very popular with web developers who cite the intuitive user interface, class-based CSS, and clean, high-performance HTML code it generates as…

TikTok has updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By expanding the program to 33 additional markets and reducing the eligibility criteria, TikTok aims to involve more creators in the initiative. Why we care The Effect Creator Rewards program serves as an additional source of income for eligible content creators. It also incentivizes creators to focus on generating engaging content that…

The impact of Google’s March 2024 core update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analysis reveals that more than 800 websites were completely de-indexed from Google search results in the early stages of the update. Generalized de-indexing Ian Nuttall, a leading figure in the SEO community, has tracked the indexing status of 49,345 websites following the release of the March 2024 Core Update and their associated manual…

Google has updated the page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not used directly for ranking purposes in Google Search. What Google wrote. The updated documentation is at classification section of the document and now says: Our ranking systems use Core Web Vitals. We recommend that site owners achieve good Core Web Vitals to be successful…

Google announced a number of new advertising tools and solutions for mobile app developers at the Games Developer Summit 2024, including: AI asset suggestions. Bid buyers in real time. The mediation toolkit has been improved. Improved A/B testing. Immersive in-game ads. Controlled and geographic-based experiments. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven decisions.” AI asset suggestions. Google confirmed that image suggestions for app campaigns are now…

TikTok is developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the app’s code-behind. The code appears to suggest that TikTok users will soon start receiving requests, encouraging them to share still images on the new app to “reach like-minded people who enjoy photo posts,” it said. The SpAndroid. Why we care. If TikTok were to launch a rival to Instagram, it could offer…

The opinions expressed by the collaborators of Emprenderos are their own. When you’re first focusing on search engine optimization (SEO), it’s tempting to focus on one or two ranking factors, particularly keywords, in hopes of a quick ranking fix. However, improving your search ranking is a much more comprehensive and necessarily long-term practice. Keyword research is an excellent starting place for SEO, but simply scattering keywords throughout your content will not be effective. If your…