TikTok has updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets.
By expanding the program to 33 additional markets and reducing the eligibility criteria, TikTok aims to involve more creators in the initiative.
Why we care The Effect Creator Rewards program serves as an additional source of income for eligible content creators. It also incentivizes creators to focus on generating engaging content that resonates with viewers, increasing the likelihood of conversions for the brands they work with.
TikTok Effect Creator Rewards. The TikTok Effect Creator Rewards program offers creators the opportunity to earn rewards for designing engaging TikTok effects within their Effect House platform.
More markets Content creators in the following regions can now join Effect Creator Rewards and start monetizing their effects:
Argentina Austria Bahrain. Belgium Belarus Chile. colombia Czech Denmark. Ecuador. Egypt Greece Hungary Israel Kazakhstan. Kuwait. Mexico the morocco New Zealand. Norway. Oman. Peru Portugal. Qatar. Romania. Saudi Arabia South Africa. sweden Swiss. Taiwan. Thailand Turkey Uruguay
Lower eligibility requirements. Previously, creators required an effect to be used on 200,000 qualifying videos before they could start earning rewards. Now, each effect only needs to be used on 100,000 qualifying videos to start unlocking rewards.
accessibility Starting March 12th, only effects that appear in qualifying public videos will be eligible for rewards. This applies to effects published after this date. Effects posted prior to this time will continue to meet the previous payment rules and requirements.
Cash rewards. Reward amounts may vary depending on the region where the videos are posted. The maximum payout for a single effect is $14,000, while the maximum payout for a single creator per month is $50,000.
Reward calculations. Creators earn rewards based on the total number of qualifying video uploads or unique public videos from eligible regions using their effect in the first 90 days. When an effect reaches 100,000 unique public video uploads, the creator starts earning rewards. Rewards continue to accrue for each additional qualifying video upload until the end of the 90-day period or until the maximum reward is reached.
What TikTok says. TikTok said in a statement:
“Last year, we launched Effect Creator Rewards to celebrate our community of creators and the exceptional effects they create for TikTok. Since then, creators around the world have been able to collect significant cash rewards for their effects trend. In fact, some creators have reached top payouts of $14,000 per effect and $50,000 per month.” “[Our] updates to Effect Creator Rewards enhance opportunities for existing members and expand the program to more creators.”
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deep dive Read TikTok’s announcement in full for more information.
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