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Microsoft’s AI assistant Copilot is now available to all advertisers on Microsoft’s advertising platform, one month after it expanded its testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see if these claims actually hold true for advertisers. What’s new. Copilot offers several AI-based capabilities within the advertising…

In 2022, ChatGPT took the world by storm with its generative AI capabilities. But this was not the beginning of AI. AI has always been a part of search engine optimization (SEO). Google uses AI to inform its algorithms. Marketers use AI to analyze, optimize and create their content. Today, as AI improves rapidly, it is a bigger part of SEO than ever before. Here’s what you need to know about using AI for your…

Keyword research and analysis with Google Keyword PlannerSEO strategy for writers and content creatorsSEO technical audit and optimizationAnalysis of content gapsLink building strategies for backlinksSEO strategy development with the Pillar page modelMobile SEO Optimization StrategiesVideo SEO Optimization StrategiesSemantic SEO optimization for intent-based searchLocal SEO optimization for geographic visibility Notice 1: Research and analyze keywords with Google Keyword Planner “Do keyword research and analysis using Google Keyword Planner to identify relevant, high-volume keywords with low keyword…

B2B lead generation through paid search is constantly evolving. Effective PPC strategies today differ from those of years past. B2B marketers must adapt and focus on: Hyper-personalization using own data. Leverage account-based marketing to target high-intent audiences. Engage and educate potential customers with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-powered automation. 1. Hyper-personalization through own data Focusing on hyper-personalization to engage our target audience is necessary, but it has…

Voice search has emerged as a transformative force in the digital landscape, reshaping the way users interact with search engines. As we venture into 2024, the prevalence of virtual assistants and smart devices continues to skyrocket, making voice search optimization more critical than ever for businesses looking to stay ahead of the curve. ahead of the curve Voice search isn’t just a trend; is a fundamental change in user behavior. With hands-free convenience and natural…

Getting international SEO right is very important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLsSEO information on the topic is limited and sometimes confusing. Lots of SEO tend to advise the use of ccTLDs in each market Yes you have the resources. Others advocate subdirectories with a gTLD. Heaven help whoever says it subdomains are…

One of the scariest SEO tasks is site migration because the stakes are so high and the pitfalls at every step. Here are five tips to help keep your site migration on track for a successful outcome. Site migrations are not one thing Site migrations are not one thing, they are actually different scenarios and the only thing they have in common is that there is always something that can go wrong. Below are examples…

San Diego, California – In an age where digital visibility is paramount, The SEO Wallfacer Company, a leading name in innovative SEO strategies, is pleased to announce the expansion of its services to include technical SEO consulting. This addition comes as a strategic move to help businesses navigate the complexities of modern search engine optimization, ensuring they not only thrive, but dominate in their respective digital landscapes. A leap forward in SEO excellence with years…

New Orleans, Louisiana – Search Influence earned Google Premier Partner status in 2024 for the ninth consecutive year, reaffirming the digital marketing and SEO agency’s position as a leader in the digital advertising space. Each year, Search Influence must demonstrate that it deserves to remain among the top 3% of participating agencies in the United States that represent the highest level of client excellence. The Google Partners program is designed to recognize and reward high-performing…

Here are some effective SEO “hacks” that can help improve your website’s search engine visibility: Keyword research: Use tools like Google Keyword Planner, SEMrush or Ahrefs to find relevant keywords with high search volume and low competition.Optimize on-page SEO: Make sure your title tags, meta descriptions, headings and content include relevant keywords and are optimized for search engines.High quality content: Create valuable, informative and engaging content that fits the needs of your target audience. Content…