Microsoft’s AI assistant Copilot is now available to all advertisers on Microsoft’s advertising platform, one month after it expanded its testing pool, the company announced today.
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see if these claims actually hold true for advertisers.
What’s new. Copilot offers several AI-based capabilities within the advertising platform, including:
Conversational chat in natural language to get answers and synthesize information. Recommendations for ad assets such as images and copy. AI-generated images and other on-demand assets. Integrated throughout the platform’s user interface and workflows.
how it looks Here’s a screenshot of how it looks on the Microsoft platform:
And what Copilot looks like in response to a campaign performance question:
What follows: An upcoming pilot will allow advertisers to use Copilot to automatically summarize the performance of specific ad campaigns via chat.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social media, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (mainly but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspiring leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
