Google warns of ‘new reality’ as search engine stumbles
Google’s SVP overseeing search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division is facing a “new operational reality” with fewer resources, according to a CNBC report. The memo comes amid concerns about softening revenue and user engagement metrics for Google’s main search product. Recent quarters have seen weaker-than-expected growth in search queries and engagement. The memo raises questions for SEO professionals and website owners about how Google’s changes may…
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TikTok sale or ban bill becomes law
President Joe Biden today signed a bill requiring TikTok to divest from Chinese parent company ByteDance or face a total ban in the US That means. ByteDance must sell TikTok in nine months. This term can be extended by 90 days if necessary to complete a sale. If ByteDance doesn’t divest, app stores will no longer be able to legally distribute TikTok. Interestingly, 270 days from today is January 19, 2025, which is one day…
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Google Search chief calls for urgency as growth slows
Prabhakar Raghavan, the head of Google Search, expects his team to move faster and in different directions as part of a new “cost” and “operational reality.” That’s according to audio of Raghavan speaking during a Google meeting, obtained and first reported by CNBC. A new reality. Google has been cutting costs and staff over the past year. Raghavan painted a pretty bleak view of Google, basically saying that the “good old days” are gone: “I…
Read More » Google delays phase-out of third-party cookies until 2025 (maybe)
Google has delayed disabling third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the UK’s Competition and Markets Authority (CMA). Why we care Brands now have more time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away, but not this year. What Google is saying: Google acknowledged concerns about comments and requests it has received from industry, regulators, developers…
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Reddit introduces dynamic product ads
Dynamic Product Ads, the newest addition to Reddit’s shopping suite, is rolling out to public beta. This solution allows you to reach potential customers as they research, discuss and decide what to buy. Why we care Reddit is already benefiting from additional visibility from Google Search, which means Reddit is likely to get more organic traffic than ever before, including product searches. Reddit says dynamic product ads generated 1.9x higher return on ad spend (ROAS)…
Read More »Click360 Marketing presents an innovative B2B SEO marketing plan to transform businesses’ digital presence
We understand the intricacies of B2B marketing, and this plan is designed to unlock the full potential of SEO for our clients, driving targeted traffic, generating high-quality leads, and ultimately increasing their bottom line. Post this The innovative plan includes a range of cutting-edge services, including: Keyword Research and Strategy: Identifying high-value industry-specific keywords to attract the most relevant audiences. Content Optimization: Create compelling, SEO-optimized content that resonates with B2B decision makers. Technical SEO: Improving…
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SurferSEO Review: A Comprehensive Optimization Solution for Your Business
Having a strong online presence has become essential for businesses to succeed. An effective way to achieve this is to use search engine optimization (SEO) tools that help your website appear higher in search engine results, especially Google. SurferSEO is a cloud-based tool designed to help digital marketers, SEO experts and content creators optimize their content and improve their search engine rankings. It uses data-driven analytics to provide valuable insights and recommendations that align content…
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Advanced SEO strategies for Brazil
Do you want practical tips on how to rank first in Brazil to increase your click-through rate and attract eyes to your website? In the competitive gaming industry, a strong online presence is essential to success. With the focus on Brazil and its ever-evolving regulations, more and more operators are looking to enter the market. And it’s no wonder why, with reports showing that annual gambling revenue will reach $5 billion with 102 million active…
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3 Ways to Target Your PPC Competitors’ Audiences
Want to improve your PPC lead generation efforts? Consider focusing on customers who are ready to buy from you right now—your competitor’s most unhappy customers. This article reveals actionable strategies for identifying and targeting three key groups through search campaigns: Customers who are actively looking to switch providers. Customers attempting to cancel services. Customers looking for help or support. By understanding these leads’ search intent signals, you can precisely reach the most interesting leads ready…
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Using proxies for SEO tools: Improve your digital strategy
In the competitive landscape of online marketing, ranking high in search engine results is crucial to driving traffic, increasing visibility and ultimately generating leads and conversions. To improve website ranking in Google and Bing search results, digital marketers often leverage various SEO tools and strategies. However, many of these tools require the use of proxies to work effectively. In this article, we’ll explore how proxies can improve your digital SEO strategy and why rotating proxies,…
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