Latest Posts (31/573)

While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant increase in chatter in the SEO community, and third-party Google Search tracking tools show volatility. Yes, traffic can be weird and lower on Memorial Day, I get that, but there seems to be more traffic than normal. So, was there an update to the Google Search rankings over Memorial Day weekend? Let me share what I’m seeing, but before…

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges remain, such as: Lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools such as Slack. Not being able to meet your boss or team members in person for months, years, or maybe never. These and other challenges can lead to poor communication or hinder team cohesion. This can be increased…

John Mueller, Google Search Analyst at Google, wrote a response to a site owner who saw his site tank in September 2023 and hired SEO, and there has been no improvement. John’s response was that it probably wasn’t one thing but many things and that even possibly the site had a good run and it’s time to move on to something new. John wrote Reddit the following points: Chances are server issues weren’t the problem….

Search Engine Optimization (SEO) has a significant impact on your website’s ranking in search engines. An effective SEO strategy can lead to steady increases in search engine rankings and organic web traffic. As search engine algorithms continue to evolve, it can be difficult to implement SEO techniques correctly. In the worst case scenario, these efforts can cause search engines like Google to penalize your website. For best results, a well-designed SEO strategy will increase your…

Rand Fishkin along with Mike King may have released one of the largest data leaks outside of the Department of Justice revealed around Google Search and its internal ranking features and signals. The document was from an anonymous source but verified by Rand Fishkin and contains a lot of details about how Google Search works. More importantly, it seems to contradict a number of Google statements made over the past two decades by numerous Google…

Joost de Valk, the creator of the Yoast SEO plugin, has created a new (and free) plugin to solve a site architecture issue that can silently decrease a website’s ability to rank. Site architecture Site architecture is an important SEO factor because a well-organized website with clear navigation helps users quickly access the content and products they are looking for. Along the way, it also helps Google find the most important pages and rank them….

Google announced that it is now indexing .epub documents, a format commonly used to print books for e-readers. Google already shows EPUB books in the search index. EPUB file format EPUB is an XML-based e-book publishing format based on a standard developed by the International Digital Publishing Forum, which in 2016 was later merged with the World Wide Web Consortium (W3C). The purpose of the merger was to unite e-book publishing with the Internet so…

An analysis of 25,000 e-commerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google AI overview views on search visibility for online retailers. The study found that 16% of e-commerce queries now return an AI overview in search results, counting 13% of the total volume of searches in this sector. In particular, 80% from the sources listed in these AI overviews they do not classify organically for the original query. “Ranking #1-3…

Google is launching a new social profile feature that will allow you to view, manage and share reviews written across Google’s various platforms. This feature was announced via email to people who have contributed reviews to Google Search. In the email notification, Google states that the main purpose of this feature is to “make your reviews more useful to others.” (3/3) 🧵 I received an email from Google announcing this pic.twitter.com/mstzaPihAH — Gagan Ghotra (@gaganghotra_)…

AgencyFinder is a new website that helps businesses find the perfect marketing agency. The company analyzes, reviews and ranks digital marketing companies to help businesses find the right partner. AgencyFinder has different categories on various marketing topics such as SEO and social media marketing. Why choose AgencyFinder? Transparent: AgencyFinder is transparent and allows you to see rows of companies from different resources. Ease of use: The website is easy to use and provides valuable information…