Google is launching a new social profile feature that will allow you to view, manage and share reviews written across Google’s various platforms.
This feature was announced via email to people who have contributed reviews to Google Search.
In the email notification, Google states that the main purpose of this feature is to “make your reviews more useful to others.”
(3/3) 🧵 I received an email from Google announcing this pic.twitter.com/mstzaPihAH
— Gagan Ghotra (@gaganghotra_) May 23, 2024
Note that this is independent of users’ Google Maps review history, which is already public.
Centralized revision management
Google search review profiles, accessible at profile.google.com, are a centralized hub for viewing all reviews you’ve previously contributed, including reviews of TV shows, movies, and other content.
This new feature provides a more seamless experience for viewing, updating and deleting previous reviews.
Private initially, public soon
Currently, these profiles are only visible to the individual users themselves.
On June 24th, other Google users will be able to see your profile and written reviews by tapping our name or picture on published reviews.
Privacy Considerations
By allowing users to access and explore each other’s review histories, Google is making the review ecosystem on its platforms more transparent.
While the profile will make your written reviews publicly accessible, Google has ensured that personal data from individual Google Accounts, such as birthdays, will not be displayed.
If you prefer not to have a public profile, you will have the option to delete it.
Why SEJ cares
This centralized profile could be a useful way to assess the credibility and consistency of reviewers, which could influence purchasing decisions.
Conversely, creators may need to adapt their review management strategies to account for the potential impact of individual reviewers.
As the June 24 launch date approaches, expect to see this new feature integrated into the search experience.
How this can benefit you
By actively contributing reviews on Google platforms, this increased visibility can improve your influence and lead to greater recognition within your area of ​​expertise.
For creators, the ability to investigate reviewer profiles could help identify and address potentially misleading or fraudulent reviews, fostering a more trusted review ecosystem.
On the other hand, a more proactive approach to monitoring and responding to critical reviews may be necessary, as they will now be more easily accessible to potential customers.
FAQ
What is the search review profile feature introduced by Google?
Google introduced a new type of social profile that allows users to view, manage and share their written reviews on different platforms.
This feature aims to make user reviews more useful by centralizing them into a single hub. It makes it easy for users to update, delete or view their previous reviews. Initially private, these profiles will soon be visible to other users starting June 24.
How will individual reviewer profiles affect online sellers?
This feature adds a layer of transparency to the review ecosystem. Online marketers can use these profiles to assess the credibility and consistency of reviewers, which can inform their strategies for managing customer feedback.
For reviewers, increased visibility can improve their reputation, potentially influencing purchasing decisions and improving their authority in specific niches.
What are the key benefits of the new Google Profiles for active review contributors?
Active contributors to the review will benefit from increased visibility and recognition. Their reviews will be easily accessible, enhancing your influence as trusted reviewers.
This can be especially beneficial for users whose reviews focus on specific domains, as it can lead to greater recognition and trust from the community.
Featured Image: BestForBest/Shutterstock
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