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The Gist SEO disruption. Google’s October 2023 Core Update saw considerable volatility and shook the SEO community.Spam review. Google’s spam update extends to multiple languages, targeting various deceptive techniques.Quality approach. Emphasis on useful content, with Google pushing back against AI-generated and unhelpful content. Editor’s note: This article was updated on November 6, 2023 to include new data and information. In just one month, Google introduced significant changes that could spell volatility for countless websites. From…

Alt text is used to help computers read images. But can alt tags affect your organic search ranking? Read on to find out if there is any connection between alt text and improved rankings in Google image search results. The claim: Alt text is a ranking factor What is alt text? Alt text is an HTML image attribute. It allows you to create an alternative text version of your image if it cannot be loaded…

High potential keywords are phrases that bring relevant traffic to your website and generate revenue. While the Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually generate sales, it’s important to explore other sources that combine website traffic with actual conversions. Let’s look at what conversions to watch out for, then explore where you can discover high-converting keywords tailored for your…

Here’s the thing, they don’t really teach SEO in school do they? You can read about SEO until you drop, but the actual learning? This happens when you’re actually in the trenches, optimizing websites, figuring out which clicks and which fail. You’ve probably heard things like “do this for SEO” and “do this for SEO” all the time, right? And there you are, trying it out, but kind of wondering, “Does this actually do anything?…

An effective SEO strategy must evolve over time to account for changes in your business and the broader digital landscape. An annual review is key to keeping your approach fresh and results-oriented. This article outlines the critical internal and external elements you should evaluate when updating your SEO plan, from website changes to competitive changes and algorithm updates. You can evolve your SEO strategy with ongoing shifts in priorities and changes that are reflected in…

Few aspects of digital marketing are as important as driving traffic to your website and landing pages, which means you need to rank well on Google and other major search engines. By optimizing websites and content, businesses can improve their search engine results page (SERP) rankings. This is known as an organic search strategy and can be particularly effective. As more and more Internet traffic comes from mobile devices, Google has shifted its focus to…

If you want your website to rank higher in Google, consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. With Ahrefs, you can also track keyword rankings on search engine results pages (SERPs), monitor website backlinks (sites linking to your website), and audit your website so you can optimize it for search. Simply put, Ahrefs…

Google has removed its mobile usability report in Google Search Console and abandoned mobile optimization testing and the API. This was expected, Google told us this would happen in April and now it has happened. Google published a X“Today we’re deactivating the Search Console Mobile Usability Report, the Mobile Test Tool, and the Mobile Test API. We believe these tools helped website owners make the web a better place – thank you for working with…

The researchers discovered a way to defeat the security barriers in GPT4 and GPT4-Turbo, unlocking the ability to generate harmful and toxic content, essentially by overriding one large language model with another large language model. The researchers found that using thought-tree (ToT) reasoning to iterate and refine a line of attack was useful in breaking another large language model. What they found is that the ToT approach was successful against GPT4, GPT4-Turbo, and PaLM-2, using…

NEW YORK–(BUSINESS WIRE)–December 5, 2023– Yahoo Advertising today launched Yahoo Blueprint, a core AI suite that powers performance-based solutions within the Yahoo DSP. Powered by more than 335 million connected Yahoo users worldwide, Yahoo Blueprint improves decision-making, makes AI more accessible, and serves as a results-oriented guide throughout the campaign lifecycle for deliver better results to advertisers. This new AI suite has been launched with Fortune 500 brand partners and agencies, including Keurig Dr Pepper…