NEW YORK–(BUSINESS WIRE)–December 5, 2023–
Yahoo Advertising today launched Yahoo Blueprint, a core AI suite that powers performance-based solutions within the Yahoo DSP. Powered by more than 335 million connected Yahoo users worldwide, Yahoo Blueprint improves decision-making, makes AI more accessible, and serves as a results-oriented guide throughout the campaign lifecycle for deliver better results to advertisers. This new AI suite has been launched with Fortune 500 brand partners and agencies, including Keurig Dr Pepper and Novus Media.
“What sets our AI suite apart is the sheer scale of proprietary data we use before considering third-party or customer data,” said Elizabeth Herbst-Brady, Yahoo’s chief revenue officer. “By introducing Yahoo Blueprint, we’re now enabling advertisers to leverage Yahoo’s extensive history of machine learning and data-driven decision making in a new and accessible way.”
Yahoo Blueprint benefits Yahoo DSP customers by providing:
Stronger results: Solid performance that leverages years of AI to bid on the right impressions, at the right time, at the right price. Confidence in Optimization: AI co-pilot that provides recommendations to improve campaigns and automatically optimizes to meet advertiser goals. Simplicity and efficiency: A simple and improved user interface that guides advertisers and provides more efficiency.
“Yahoo Blueprint makes AI tangible, actionable and accessible, and delivers real-world impact,” said Pat Fitzell, chief platform investment officer at Novus Media. “It allows us to quickly identify which components need tweaking and optimization in real-time. From campaign planning to reporting, Yahoo Blueprint really allows us to stay on top of things and maximize the performance of our ads.”
Yahoo Blueprint is an evolving AI ecosystem that will continue to improve in future phases. The first phase of AI capabilities includes:
New Data Visualizations: The new Yahoo DSP homepage now centralizes AI-driven insights and recommendations into one easy-to-use hub, allowing advertisers to clearly extract information and act quickly. Bidding and Forecasting Accuracy: Omniscope, an algorithmic forecasting tool, allows advertisers to plan and compare projected reach and performance of different targeting parameters (eg: audience segment, distribution diary, type of ‘inventory, etc.) between channels, formats and exchanges. Omniscope aims to improve omnichannel buying and, with today’s launch, empowers CTV advertisers with the ability to forecast the incremental reach of CTV audiences compared to linear audiences. Leverage Yahoo’s proprietary data, third-party data, and advertiser-owned data to reveal actionable insights before, during, and after the campaign. Predictive Audiences: Algorithmic audiences that leverage over a million dimensions such as interests, demographics and more, determining each user’s likelihood of purchase to more accurately reach and find advertisers’ next most likely customer. Customer Value Optimization: An optimization algorithm that maximizes the value of advertisers’ own data to find new customers who share the same expected value as their most. valued customers
“With Yahoo Blueprint, advertisers are always in control,” added Herbst-Brady. “Yahoo Blueprint is not only focused on improving performance, but also aims to reduce friction and maintain transparency, ensuring both ease of use and control for advertisers.”
About Yahoo:
Yahoo serves as a trusted guide to hundreds of millions of people around the world, helping them achieve their online goals through our portfolio of flagship products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, visit yahooinc.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20231205042086/ca/
CONTACT: Media:
Christina MacDonald
Christina.MacDonald@yahooinc.com
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SOURCE: Yahoo
Copyright Business Wire 2023.
PUB: 05/12/2023 09:00/DISC: 05/12/2023 09:01
Copyright Business Wire 2023.
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