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Have you ever wondered what would happen if you stopped Google from crawling your website for a few weeks? SEO technical expert Kristina Azarenko has published the results of this experiment. Six surprising things that happened. What happened when Googlebot failed to crawl Azarenko’s site from October 5 to November 7: Removed favicon from Google Search results. The video search results were very successful and have not yet recovered after the experiment. Positions remained relatively…

This is a gentle reminder that Google will be updating its ad serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager or AdMob in these regions must use a certified consent management platform (CMP) that has been certified by Google and integrated with the Transparency and Consent (TCF) of the IAB Europe. . The implementation will start…

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Forget the “link building is dead” myths, even if AI is changing the game. ❌ This guide reveals WHY it’s still SEO gold and how to use a secret weapon that allows you to easily and effectively dominate! Photo of Stephen Phillips – Hostreviews.co.uk activated unsplash So I’m sure you’ve heard about link building as a thing of the past. Some people claim that artificial intelligence (AI) has taken over the search engine optimization (SEO)…

Google is reviewing complaints related to an advertising policy update that imposes tighter restrictions on consumer financial products and services. After the launch, marketers have complained that the policy is so “broadcast” that it’s causing problems for advertisers outside of the consumer finance industry. Why we care If your Google Ads campaigns are facing disapprovals or limitations as a result of this update and you don’t know why, it may not be due to a…

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The tracking protection tool will be released on January 4, 2024 to 1% of Chrome users worldwide. Why we care Note that if your website relies on third-party cookies, this rollout can be challenging. Take this release as a warning to make sure your site is ready well in advance before Google completely removes third-party cookies in the…

“Stop building bonds; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the future of the brand Almost 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; almost 10 years ago! Because? Well, Google itself filed a patent on the same concept. Also, a…

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Combined with the ability to evolve its capabilities, you have a platform that compulsively engages users and advertisers. This article breaks down Instagram ad formats and best practices for creating compelling ads for each placement. images With humble beginnings as a photo-sharing app, it’s no wonder that image ads are Instagram’s bread and butter. It’s…

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and major streaming platforms. In 2023, the emergence of connected television (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the importance of its unique technology stack, which gives advertisers the flexibility to craft campaigns that align with their business needs. Collaboration with streaming platform for video ads Microsoft emphasized its commitment to drive…

TOKYO–(BUSINESS WIRE)–December 13, 2023– “Breaking Into Japan SEO,” a new book by Takeshi Amano, CEO of Admano Corporation, has been released to guide American businesses through the intricacies of the Japanese digital marketing platform. With over a decade of experience in SEO in Japan, Amano’s expertise provides US companies with the knowledge they need to successfully enter the market. This press release includes multimedia. See the full press release here: Admano published a new book…