Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and major streaming platforms.
In 2023, the emergence of connected television (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape.
During a recent webcast, Microsoft highlighted the importance of its unique technology stack, which gives advertisers the flexibility to craft campaigns that align with their business needs.
Collaboration with streaming platform for video ads
Microsoft emphasized its commitment to drive innovation through partnerships with leading streaming platforms, particularly with an exclusive agreement with netflix to boost your subscription level with advertising.
This partnership extends the reach of Microsoft’s advertising, providing customers with access to a highly engaged global audience. It comes at a time when most American consumers will be streaming on one or more platforms like Netflix and Roku.
The webcast also shared insights on how to overcome the complexities of buying video ads in a fragmented market.
Microsoft’s solution integrates unique data signals, collaboration with streaming services, and customized video buying workflows to address these challenges efficiently.
Advertisers can benefit from a unified platform that offers consolidated bid buying and cross-channel measurement solutions, ensuring campaign success.
Scalable advertising solutions
Microsoft Advertising paper in this fast-moving market is critical, serving over 860 CTV publishers, 100 million weekly video impressions and 1,200 always-on video offers.
The enterprise level DSP, Microsoft Invest (powered by Xander), enables more complex media buying strategies across multiple channels and formats, emphasizing the company’s versatile approach.
Advertisers have the opportunity to increase reach, improve return on investment (ROI), and automate campaigns at scale with Microsoft’s robust suite of advertising solutions.
This comprehensive marketplace offers scale, premium placements and customization that promises to revolutionize video and CTV advertising.
Featured Images: Koshiro K/Shutterstock
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