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The start of a new year is always a great time to refresh your vision and resolve to find new ways to get results in your PPC campaigns. As we head into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Evaluate your options for engaging your audience as the search landscape diversifies. Be creative and resourceful in the way you engage your audience. Watch…

As artificial intelligence (AI) continues to transform the future of SEO, search marketers must take an ethical implementation approach by ensuring that AI-driven practices are aligned with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact. The Importance of Ethical AI Implementation in SEO. Best practices for an ethical approach to AI. How can AI be used in SEO? AI…

Multiple discussions on the Google support forum draw attention to a possible bug in Google’s algorithm that causes certain generic top-level domains (gTLDs) to disappear entirely from search engine results pages (SERPs). Multiple publishers with the same type of gTLD are reporting the exact same Google weekend ranking error. What they all have in common is the type of domain name and a complete disappearance from the Google SERPs over the weekend, some can’t even…

Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we’ve lost this year. Fondly remember the beautiful time you shared with long-gone ideas like link building, keyword cannibalization, search volume as an indicator of value, and even the most beloved of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: pillar-based marketing. In this respectful and life-affirming session, join…

Google launched new search features, including Circle to Search and a new AI-powered multi-search experience on Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to search Circle to Search is a new way to search anything on your Android phone without switching apps. You can use a gesture to select a section of the image that interests you. You can do this…

Google announced two updates today that use new AI capabilities to make search more natural and intuitive. The first new feature, Circle to Search, allows Android users to search for anything on their screen by simply circling or highlighting it. The second update improves on Google’s multi-search feature, which was first introduced in 2022. When users take a photo or screenshot and ask a question, they’ll get an “AI-powered overview” that summarizes the most relevant…

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company. announced. This means that Google will show more comparison sites in its search results for European users and that some of the vertical search units, such as Google Flights, will no longer appear in the main search results. What Google said….

Google announced several new artificial intelligence (AI) features are coming to Samsung’s just-launched Galaxy S24 series smartphones at today’s Galaxy Unpacked event in San Jose. The developments show the companies’ ongoing collaboration to integrate Google’s AI technology into Samsung devices. Experience Google Gemini on Samsung The new Galaxy S24 lineup, which includes the S24, S24 Plus and S24 Ultra models, will use Google’s Gemini AI models to enable next-generation capabilities. Samsung apps like Notes, Voice…

Google is tightening its data privacy policies for European-targeted ads to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new data portability API, as they roll out in the coming weeks. Why we care Tougher data privacy policies may affect Google’s ability to deliver personalized ads and content. This could reduce the effectiveness of advertising campaigns, as they may not…

Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care Advertisers told Search Engine Land last week that they are already struggling to resolve issues affecting their Google Ads accounts as they can’t reach their representatives. Downsizing could exacerbate the situation, further complicating troubleshooting for vendors. Changes to come. News of the staff layoffs comes just weeks after Google Ads Liaison Officer Ginny Marvin confirmed that support is…