Google Ads lays off hundreds of staff amid support crisis

Amazon is working on AI tools to generate videos, images for advertisers

Google will lay off approximately 1,000 employees from its advertising sales team this year.

Why we care Advertisers told Search Engine Land last week that they are already struggling to resolve issues affecting their Google Ads accounts as they can’t reach their representatives. Downsizing could exacerbate the situation, further complicating troubleshooting for vendors.

Changes to come. News of the staff layoffs comes just weeks after Google Ads Liaison Officer Ginny Marvin confirmed that support is not being phased out, but “changes are being made.” Google hasn’t confirmed what changes we can expect, but Marvin added:

“I think support is an area where LLM/Google AI will be able to make big strides in improving experiences. It’s not happening yet, but it’s in the works. Stay tuned.”

What Google is saying: Commenting on the layoffs, a Google spokesperson told Search Engine Land:

“Each year we go through a rigorous process to structure our team to provide the best service to our Ads clients.” “We map customers with the right specialized teams and sales channels to meet their service needs. As part of this, several hundred roles are being eliminated globally, and affected employees will be able to apply for open roles or elsewhere at Google.”

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deep dive. Read our deep dive into why advertisers think Google Ads support is at an all-time low to learn more.

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About the author

Nicholas Agius

Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.


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