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Meta introduced new tools and features to existing tools that allow brands to monitor their reputation on their platforms. They include: Protection of trademark rights (updated). Rights Manager (updated). Intellectual Property Reporting Center (New). These tools make it easy for businesses to monitor brand impersonation, prevent scams, report intellectual property violations, and block infringing content on Facebook and Instagram. Why we care. Safeguarding reputation is a board game for brands. Brands associated with inappropriate or…

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs is a challenge for advertisers as it makes it difficult to focus on individual products. Still, drilling down to SKU-level detail is crucial to uncovering hidden potential, addressing lost budget, or identifying specific products that are impacting overall category…

In the ever-evolving world of search engine optimization (SEO), understanding and implementing canonical tags is a game changer for maintaining your website’s SEO health. This comprehensive guide will delve into the intricacies of canonical tags and elucidate how they can be a critical tool in your SEO arsenal. Before delving into the benefits of canonical tags, it is crucial to understand what they are. A canonical tag, also known as a “rel canonical” link, is…

The WordPress Core Performance team released two plugins that speed up web pages with new technologies that pre-render URLs before a user clicks a link and speed up lazy-loaded images. WordPress Core Performance Team The WordPress Core Performance team is responsible for coordinating with the various WordPress core development teams for the purpose of improving performance and also working on projects that directly affect the improvement of WordPress core performance. The performance team’s initial plan…

Search Engine Journal recently conducted a study to analyze the impact of social media on search rankings. The study found strong evidence suggesting a correlation between social media signals and improved search rankings. This finding reveals the growing importance of social media in the world of search engine optimization (SEO). Influence of social networks on search rankings In an innovative study carried out by search engine Journal, researchers examined the relationship between social media and…

Google released a video on what to do to get Google to automatically re-index an entire website. The answer to the question assumed that the context was a major change to an entire website, which required a full crawl to speed up Google’s index update. The person who asked the question wanted to know if there is a way to enable a site-wide crawl. Google’s John Mueller narrated the question: “Today’s question is whether there…

As an all-in-one SEO suite, Semrush has a huge feature set that covers almost everything and anything SEO. Its core feature set includes its comprehensive keyword research tool where users can gain insight into the best opportunities to position their websites to rank in search. In addition, it also has content marketing tools, market research tools, advertising tools, such as paid keyword research information, and social media marketing tools. Here are Semrush’s main features at…

LinkedIn has announced will cease its function of similar hearings from February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to create new lookalike audiences or edit existing ones. Any current lookalike audiences will become “static” and stop updating with new data. LinkedIn stated that active ad campaigns using lookalike audiences will continue to run, but will be delivered to the now static audience pool. After…

Vancouver, Jan. 10, 2024 (GLOBE NEWSWIRE) — The global search engine optimization (SEO) market size was USD 68.27 billion in 2022 and is expected to register a CAGR of revenue of 8.7% during the forecast period, according to the latest analysis by Emerging Research. Increasing use of mobile devices for web search is a key factor driving the revenue growth of the market. Search engine optimization is a collection of strategies that any content producer…

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