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About Rob Garner Rob writes about content, SEO, Gen AI and other topics for Search Engine Land. His past client strategy work includes Marriott, Ritz-Carlton, USAA, Bosley, Honda Powersports, Gallery Furniture and hundreds of other companies. He has worked at iCrossing, iProspect, Advice Interactive, Rob Garner Consulting and other companies. He has been active in the search industry since its inception in the 1990s and has spoken at many digital conferences, including Pubcon, SMX, DFW…

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the annual pulse of its client’s marketing and digital spending activities SMB. list The report covers a broad digital landscape and includes the results of its customer survey, as well as insights and strategies to address the issues and goals facing marketers this year. Some of the key coverage…

If you’ve ever spent time optimizing a website for search engines using search engine optimization (SEO), you’ve probably felt the pain of seeing your rankings plummet after an unexpected update . Even if you’ve never heard of SEO, chances are you’ve run the same search query multiple times and gotten strangely different results. The goal of Google search (and other search engines) is to provide you with the best possible results on the web for…

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Content can seem boring or robotic without proper guidance. Fortunately, there are techniques you can use to make AI-written text more human, engaging, and fun to read. This article will explore ways to get more real conversational content from AI. Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion, and audience…

Videos are probably the most captivating tool for engaging potential customers and guiding them through the customer journey. For videos to be considered a powerful tool for your online strategy, there is one crucial condition: they must be easily discoverable and suitable for indexing. This article is about: Why technical SEO is important for video content. Self-hosting or embedding videos. Tips and tactics for video indexing. Why technical SEO is important for video content Creating…

Introduction In the ever-evolving landscape of digital marketing, businesses are constantly looking for effective strategies to improve their online presence and generate targeted traffic. Search Engine Marketing (SEM) has become a powerful tool in this endeavor. This comprehensive blog post will delve into the intricacies of SEM, its importance in the business world, and how it contributes to overall marketing success. We’ll explore the key components of SEM, its impact on search engine rankings, and…

The digital landscape is poised for another seismic shift with the arrival of Google’s Search Generative Experience (SGE). As businesses grapple with the implications of this transformative technology, it’s clear that the future of SEO and digital marketing is poised for significant evolution. SGE, powered by generative AI, will change the way users interact with search results, presenting both challenges and opportunities for businesses. The advent of the SGE Google’s SGE is the latest disruption…

In the competitive digital arena, standing out is essential for manufacturers. Search Engine Optimization (SEO) serves as a catalyst to improve your website’s visibility. By strategically optimizing your content, meta tags and keywords, you can propel your site to the top of the search engine results pages (SERPs), ensuring it gets the attention it deserves amidst the vast online panorama. Read on to learn more about how SEO can help you put your best foot…

Generative AI has brought significant changes to the SEO industry, some of them have experienced success integrating SEO into their daily workflow, while others not so much. How is AI best used in SEO tasks and what are its capabilities and limitations and can the subjective nature of SEO negatively impact the SEO outcome? Automated SEO with AI There are some tasks that an AI can do reasonably well, such as creating meta description tags…