Latest Posts (124/573)

Google has added new beta documentation for the Structured Data Carousel, also known as the Host Carousel. Google wrote that it’s a “new carousel rich result that’s in beta, which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel).” The new documentation is here and says: Google uses structured data to understand page content and display that content in a…

We’ve had two periods of volatility in Google Search rankings this week, one last weekend and one around Thursday. Google’s court documents say search quality has improved, not degraded. Google allowed more results to appear on the local board this week for a period of time until they fixed this bug. Google also removed the news tab, but that also appeared to be a bug and was fixed. Google has a bug with hijacking European…

Content pillars are central to your brand’s content strategy. They are the core themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for all brands looking to attract and engage online followers. They help you make connections with your target audience by creating informative, inspiring and entertaining content. This article explains how to develop content pillars that properly convey your brand values. What is a content pillar?…

Google has published its post-trial briefing document for the DOJ trial that talks about a lot of different things, including the statement that its search quality continues to improve. We covered his claim that Microsoft Bing Search had search quality issues before. Greg Sterling posted about this at Xwriting, “Google boldly claims in antitrust filing after ‘default search’ trial that search quality has improved, not degraded.” It’s written throughout the document, but here are some…

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Although it sounds like a paradox that cancels itself out, SearchLiaison recently published some commentary that helps understand how to think about EEAT and apply it to SEO. What a Googler said about EEAT Marie Haynes posted a video clip on YouTube of an event that a Googler spoke at, essentially doubling down…

LinkedIn is preparing new features and algorithm changes to help users connect with more targeted audiences months or even years after they publish their best content, according to a recent interview with company leaders. This information is revealed in a recent talk published in Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to increasing engagement on the platform. Here are the highlights of the discussion. Suggested Posts: A major algorithm change LinkedIn…

Google confirmed that it deliberately withholds channel-specific KPIs for top performing campaigns because it could be “misleading”. Some advertisers suspect that Google is not being fully transparent about PMax campaign performance data because doing so would affect their ability to drive automation. What Google says. When an advertiser asked why Google doesn’t offer channel-level reporting for PMax campaigns in the Google Ads Help Center, a spokesperson responded: “It intentionally doesn’t show channel-specific KPIs because looking…

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program”. This structured data is for a new carousel rich result that is in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (aka on host carousel),” Google wrote. where it works This new beta carousel is generally for…

Google is paying small publishers to use its AI platform to rewrite content published on news sites targeted by Google’s platform for large-scale content parasitism. People on Twitter are expressing unfavorable opinions about it. Google is paying small independent publishers to use a generative AI platform that targets content from other news content for summarization and reposting. According to a paywall article published on AdWeekthe tool is a beta test that requires publishers to publish…

Google confirmed that it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics have not yet been released. The lack of information about the new ad format has led to criticism from advertisers. First discovered: The new ad format was first flagged by Anthony Higman, CEO of the online advertising agency acquirewho shared a preview to X: He posted: “These…