Google has published its post-trial briefing document for the DOJ trial that talks about a lot of different things, including the statement that its search quality continues to improve. We covered his claim that Microsoft Bing Search had search quality issues before.
Greg Sterling posted about this at Xwriting, “Google boldly claims in antitrust filing after ‘default search’ trial that search quality has improved, not degraded.”
It’s written throughout the document, but here are some clauses:
The undisputed evidence contradicts any claim that Google has exercised monopoly power by degrading search quality or search ad quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the US and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. The quality of Google’s search Google has continuously improved over its twenty-five years as a search engine as Google. has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google is constantly striving to improve its search quality, setting annual goals to improve its search quality as measured by its IS score.
In the introductory paragraphs, Google wrote:
These innovations have greatly improved the quality of search and driven extraordinary increases in search output, all at no cost to consumers.
The evidence conclusively established that Google is the highest quality and most popular search engine in the United States, with the highest overall search engine advertising monetization.
Google added:
Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive market, not a downgrading of the quality of the product that demonstrates monopoly power.
Google also wrote in that document that “barriers to entry are not significant and are falling rapidly.”
This is worth a read if you have time over the weekend, you can download it this way.
Discussion in the forum a X.
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